Amazon Ad announced on Wednesday the launch of two new advertising formats, Interactive Ads and Pause Ads on Prime Video.
In the Interactive format, the ads are designed in such a way that allows the audience to opt for various open clicks and add-to-cart actions like ‘Sign up today’ and much more. Pause Ads offer the same functionality as interactive video ads but extend the engagement opportunity beyond a traditional ad break, with the pause option available for interactive overlays.
With Interactive Ads, brands gain access to insights about their campaign performance, helping advertisers to better understand exactly how their campaigns are generating real business results.
Commenting on the development, Gulshan Verma, Director, Amazon Ads India, said, “Viewers can now engage with an ad at high-impact moments, whether it is to discover more about a brand, explore a product or add it to their cart. This brings together the power of storytelling and interactivity, helping brands create more relevant and actionable experiences for India’s increasingly engaged streaming audiences, especially during the season of festive shopping.”
The new formats are now available to advertisers in India at no additional cost for limited time, giving brands an opportunity to engage audiences through video advertising during the festive season, when streaming and shared entertainment become an important part of the consumer experience.
