As 2025 draws to a close, the advertising landscape has been shaped by bold storytelling, cultural insight and strategic creativity. At IMPACT, we spent months watching every major campaign - analysing creative choices, audience impact and cultural resonance, before arriving at our Top 75 list. Today, we begin by unveiling spots #75, #74 and #73 — three standout ads that captured hearts, sparked discussion and set new benchmarks for brand narratives.
This list prioritises quality over quantity which is why IMPACT’s editorial team has undergone an exhaustive and meticulous process, spending countless hours viewing and reviewing every major campaign released this year, analyzing their creative choices, debating cultural impact, and evaluating strategic effectiveness.
At Rank #75 we have JSW MG Motor India | ‘EV Sahi Hain’ (Cheil India)
Cheil India’s ‘EV Sahi Hai’ campaign for JSW MG Motor India, written by Amit Nandwani, secures a spot in the Top 75 Campaigns of 2025. The EV-Sahi-Hai campaign uses humour and relatability to address one of the biggest barriers to EV adoption in India - infrastructure anxiety. Featuring the comedy duo Varun Sharma and Pulkit Samrat, the film plays out in a casual café setting where the duo banter about whether electric-vehicle charging stations exist ‘there too’ - with the punchline: even ‘Pimple Saudagar’ has a charging point. With a mix of wit and reassurance, the ad drives home the message: charging infrastructure is now widespread, and ‘EV Sahi Hai.’
At Rank #74 – Amazon MX Player | ‘Is Orry and Shikhar’s Jodi Superhit or Superflop?’ (SoCheers)
Amazon MX Player’s 'Is Orry and Shikhar’s Jodi Superhit or Superflop?' campaign, written by Mehul Gupta secures a spot in the Top 75 Campaigns of 2025. The film features Orry pairing up with Shikhar Dhawan on a cricket pitch, where his trademark antics—selfies, posing and distractions—turn the partnership into a comic misfit. The narrative then pivots to its core idea: while this jodi may not work, the Amazon–MX Player merger is positioned as a ‘superhit jodi’ for audiences. The campaign has been conceptualised by SoCheers.
Rank #73 – Wakefit | Jo Aapke Saath Badhta Hai, Wohi To Ghar Hota Hai’ (Spring Marketing Capital)
At No. 73, is Wakefit’s ‘Jo Aapke Saath Badhta Hai, Wohi To Ghar Hota Hai’ campaign, written by Rishav Srivastava. Wakefit delivers an emotionally resonant narrative that traces the evolution of a home through life’s stages—from bachelorhood to parenthood. The film positions Wakefit not just as a furniture or mattress brand, but as a constant companion that adapts as life changes. With warmth and restraint, the campaign reinforces the brand’s promise of growing alongside its consumers.
Stay tuned as we continue unveiling the remaining campaigns that defined India’s advertising narrative in 2025.
