OPPO India has unveiled an integrated cricket campaign, ‘There’s Always More to Find’, ahead of the India launch of its Find X10 Series on 22 October 2026. The campaign spans advertising films, in-stadia branding, creator collaborations and digital sponsorships, positioning the flagship smartphone around the moments that unfold beyond the cricket scoreboard.
At the centre of the campaign is a series of three 20-second films featuring cricket commentator Harsha Bhogle. The films highlight unexpected moments during a match while showcasing the Find X10 Series’ imaging capabilities, including 4K 120 fps Dolby Vision Video, 40X Zoom with the OPPO Hasselblad Teleconverter and a 200MP Triple Camera System. Two additional films are scheduled to go live over the coming days.
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The campaign also includes stadium activations during the India vs West Indies T20I series, with the Find X10 Series taking centre stage at the final two matches in Hyderabad on 14 October and Bengaluru on 17 October. The initiative combines in-stadia branding with connected TV and mobile placements, alongside creator collaborations focused on capturing candid moments from the stands. From 22 October, OPPO will also serve as co-powered sponsor alongside Sony LIV for India’s tour of New Zealand. The association will cover 10 matches across five T20Is and five ODIs, with video promotions, social media activity and exclusive ownership of the ‘Super 6 Moments’ feature on Sony LIV across mobile and connected TV.
The first T20I of the New Zealand tour coincides with the Find X10 Series’ India launch. The series comprises the Find X10 Pro Max and Find X10. Through the campaign, OPPO aims to extend its cricket association beyond conventional sports sponsorship by integrating its smartphone imaging features into match-day experiences and content. The initiative aligns with the brand’s ‘Make Your Moment’ philosophy and its focus on connecting with young Indian consumers through cricket.
