Bollywood actor, entrepreneur and fitness enthusiast Suniel Shetty joins Marzi by Primus, a lifestyle and community platform for adults aged 50 and above, as their official brand ambassador.
In a new advertising campaign featuring the actor, the brand highlights the joy of finding people who share one’s interests and passions. The film concludes with the message: 'Be where you belong. With Marzi meet-ups, find your kind.'
Speaking about the association, Shetty, Brand Ambassador, Marzi by Primus, said, “My age is a fact. How I choose to live is entirely up to me. At 65, I’m still learning, exploring new opportunities, staying fit and discovering new passions. And I’ve realised that a fulfilling life isn’t just about physical fitness. It’s about friendships, shared experiences, travel and having something exciting to look forward to. That’s what I love about Marzi. It encourages people to keep exploring, connecting, and enjoying life on their own terms. Because the best years of your life don’t have to be behind you.”
Through its platform, Marzi encourages people to enjoy life on their own terms. Talking about the same, Adarsh Narahari, Founder, Marzi by Primus, adds, “For too long, ageing in India has been associated with slowing down, dependency and retirement. We believe it should be about freedom, discovery and new beginnings. At Marzi, we’re creating opportunities for people to make new friends, travel the world, discover new interests and lead more fulfilling lives. Suniel embodies this philosophy through his commitment to fitness, constant reinvention and enthusiasm for life. We’re delighted to have him join us in inspiring India’s Generation Evergreen to live life on their own terms.”
Marzi is backed by General Catalyst and Nikhil Kamath, with a US$20 million seed funding round supporting its vision to transform how India ages.
