Himalaya BabyCare has launched a new campaign for its Gentle Baby Wash, focusing on a newborn’s first bath and the concerns parents face when choosing skincare products for their babies.
Titled ‘Pehle Sparsh Ke Liye Pehla Bharosa’, the campaign features a conversation between a new mother and a nurse as the mother prepares to take her newborn home. The film addresses her concerns about choosing a suitable product for the baby’s first bath, and the nurse recommends Himalaya Gentle Baby Wash.
The campaign highlights the product’s soap-free, no-tears formula and pH 5.5 balance, which is designed to help maintain the skin’s protective barrier. The formulation also contains Green Gram and Chickpea to cleanse delicate skin while helping keep it soft and hydrated.
Chakravarthi N. V., Director – BabyCare, Himalaya Wellness Company, said, “At Himalaya BabyCare, we recognize that a baby’s first experiences are deeply emotional milestones for parents, often accompanied by both joy and uncertainty. Through this campaign, we aim to reaffirm our role as a trusted partner in this journey — offering products enriched with the goodness of herbs and backed by rigorous scientific research. Today’s new-age parents are increasingly conscious of avoiding the exposure of harsh chemicals on their baby’s delicate skin and are actively seeking gentler, safer alternatives. Himalaya BabyCare addresses this need with thoughtfully formulated products powered by natural active ingredients that support a baby’s delicate skin. As parents become more mindful of what goes into their baby’s care, they seek solutions that combine gentle yet effective care with proven safety. We remain committed to delivering solutions that are carefully crafted, keeping the specific needs of babies in mind and safety at the forefront—reaffirming our legacy as a trusted baby care brand.”
The film is being released in eight languages: English, Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi and Bengali.
Through the campaign, Himalaya BabyCare aims to address parents’ concerns around newborn skincare while highlighting the product’s formulation and positioning its Gentle Baby Wash as an option for a baby’s first bath.
