Google India has launched ‘Google Search - Samjhe. Samjhaaye. Raah dikhaye.’, a new campaign highlighting the everyday use cases of AI Mode in Google Search. Conceptualised and written by Prasoon Joshi, Chairman, Omnicom Advertising India, the campaign has been developed by Google India in collaboration with McCann India.
The campaign focuses on how Search is evolving beyond quick fact-finding to help users navigate more nuanced, multi-step questions. The idea is built around situations where people may need more than a single piece of information and instead need help organising their thoughts and considering practical options.
With AI Mode in Google Search, users can ask longer, conversational questions and follow up naturally to receive structured responses backed by sources from across the web.
The campaign film follows Karan, a young man preparing for competitive exams while also dreaming of opening his own café. Unsure about how to tell his father about his plans, he turns to AI Mode in Google Search for guidance on how to approach the conversation and where to start.
Through the conversation, AI Mode helps Karan work through a practical business plan, from understanding the needs of students around him to exploring relevant financing options. The interaction is positioned as a way of helping him organise his thoughts and prepare for the next steps with greater confidence.
The film is the first in a series developed to demonstrate the use of AI Mode in Google Search through everyday situations.
Speaking about the campaign, Prasoon Joshi, Chairman, Omnicom Advertising India, said, “These aren't just everyday moments, they're ones that have stayed with me, the kind where the question you type is never really the question you're asking. I kept coming back to a simple truth: when people are stuck, they don't want information, they want to feel like they are understood. With AI Mode, we explored how Google Search could hold that kind of conversation quietly, without announcing itself, simply being there while someone thinks something through. We wanted it to feel a little less like a search bar, and a little more like a helpful guide by your side.”
