Page Industries, the exclusive licensee of JOCKEY International Inc. (USA), has launched its Pop Colour Collection under the ‘Play It Loud’ campaign, bringing bold colours and playful designs to everyday essentials.
Drawing inspiration from street culture, social media and emerging youth trends, the collection features vivid hues, statement waistbands and eye-catching prints. The range is designed for a generation that sees innerwear as more than a functional layer, using comfort and style as another way to express individuality.
“Today’s youth is looking at innerwear differently. It is no longer just a functional layer, but increasingly a part of how they express their personal style. With the new Pop Colour Collection, we wanted to bring together Jockey’s trusted comfort with a fresh design language inspired by how young generation is living and moving today,” said Nihal Rajan, Chief Marketing Officer, Jockey India.
Through ‘Play It Loud’, the brand aims to celebrate confidence, individuality and the freedom to express oneself on one’s own terms.
