NBFC firm Poonawalla Fincorp launches an ad film under ‘Sapno ka Celebration’ reflecting #EnablingDreams philosophy of the company.
The ad film namely ‘Turning Every Aspiration into a Sapno Ka celebration’ is built on emotive functions, that resonates human sentiment, connecting the consumers with the company.
The film starts with a family celebrating Diwali, picturing a father-daughter firing crackers, when his loan gets approved, bringing instant joy to the family.
As a broader part of the campaign, the company is planning a 37-day outdoor campaign till November 15, through radio and metro audio ads, city-corridor branding, cabs and promotional vans, partner-dealer outlets, branches and local micro-influencers.
The company also plans for an interactive way of marketing, across Consumer Durable Loans, Gold Loans, Personal Loans and Commercial Vehicle Loans. This technique will allow the consumers to participate in these four programmes and win prizes based on the criteria.
The campaign also plugs into the cultural calendar across markets, with Durga Puja branding in the East, Navratri and Garba activations in the West, and multiplex advertising around Dussehra and Diwali releases.
