Indian snacks brand Chheda’s collabs with Ching’s to launch the ‘OG Snack Pack’, combining Chheda’s chakli and Ching’s Secret Schezwan Chutney flavour.
The collaboration takes the familiar pairing to consumers across the country in one convenient pack. Priced at Rs 75, the Chheda’s Chakli & Ching’s Schezwan Chutney pack will be available across all leading quick-commerce platforms such as Blinkit, Swiggy Instamart, Zepto, and modern trade, general trade outlets across India.
Commenting on the launch, Dharmik Chheda, Director, Strategy & operations, Chheda Specialities Foods Private Limited, said, “Some of the best food combinations don’t come out of a boardroom; consumers create them. Chakli with Schezwan chutney is one of those pairings we have seen people enjoy for years. So, instead of trying to invent something new, we thought, why not give an existing favourite its moment? Chheda’s and Ching’s are both familiar names in Indian households, and bringing the two together felt like a very natural progression. It’s simple, fun and, most importantly, genuinely delicious.”
