Airtel has launched the Airtel Safe Report, a personalised tool that allows customers to see how the telecom operator’s Safe Network has protected them against spam, digital scams and fraud. The launch is accompanied by a campaign directed by Sanjna+Rohan and produced by Emotion Pictures.
Introduced in 2024, Airtel’s Safe Network combines the scale of its telecom network with artificial intelligence to identify and counter digital threats. The initiative initially focused on screening spam calls and text messages in real time, analysing more than 250 parameters to identify suspicious activity and alerting customers when they received potentially harmful communications.
Within months of the rollout, Airtel expanded the initiative to address fraudulent links across the internet. In early 2025, the company began identifying and blocking malicious links, preventing them from opening even when customers clicked on them.
In early 2026, Airtel introduced another intervention targeting OTP-related fraud. Customers receiving a bank OTP while on another call are sent a relevant alert, giving them an opportunity to pause before potentially sharing the code with a fraudster.
These services are available to Airtel customers without requiring separate app downloads or additional charges. The new Safe Report aims to make the impact of these interventions more visible by giving users a personalised account of the protection they have received.
Accessible through the Airtel App, the report shows the number of scam alerts a customer has received, unsafe links blocked and OTP fraud alerts sent. The initiative is intended to provide customers with a clearer picture of how the network’s safeguards operate as digital scams and fraud techniques continue to evolve.
Speaking about the collaboration with Airtel, Pallavi Chakravarti, Founder and CCO at Fundamental, said: “In a world where everyone puts the burden of vigilance on the consumer, here’s a brand that actually DOES something about the problem. Not just once. On repeat. And now the results are right in front of us. The Airtel Safe Report is testimony to the commitment that this brand has willingly shouldered over the years, to fight scam by getting down in the trenches. Not by preaching and advising caution from an ivory tower.”
Through the Safe Report, Airtel is bringing the results of its anti-fraud interventions directly to customers, turning network-level protection into information they can access through the app.
