Upendra Mishra has joined Veeba as Head of Trade Marketing, bringing over 15 years of experience across sales and marketing.
Mishra specialises in trade marketing, below-the-line (BTL) marketing and consumer marketing, with experience in channel and category management across the pharmaceutical, over-the-counter (OTC) and FMCG sectors.
Prior to joining Veeba, he served as Trade Marketing Manager at Patanjali Foods. His previous stints include Mrs. Bectors Food Specialities, which owns the Cremica and English Oven brands, Himalaya Wellness Company and Torrent Pharmaceuticals.
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