Veeba has expanded its condiment portfolio with the launch of Veeba Heritage, marking the brand’s entry into the chutney category. The new range draws on regional Indian culinary traditions and adapts familiar flavour profiles into ready-to-use formats.
The initial range comprises Chunky Mango Chutney and Tomato Date Chutney, with the products inspired by local ingredients, cooking techniques and regional food cultures.
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Viraj Bahl, Founder and Managing Director, VRB Consumer Products, said, “One of the most remarkable things about food in India is how dramatically the palate can change every hundred kilometres. The same ingredient is understood differently across regions, shaped by local produce, techniques and ideas of balance. That depth and diversity gives us an extraordinary culinary heritage to draw from. With Veeba Heritage, our ambition is to bring some of these distinctive expressions to modern tables in a format that is relevant to how people eat today.”
The launch is being supported by a digital campaign that explores the flavours and culinary traditions behind the range, along with the eating occasions the products are intended for.
Veeba Heritage is available through leading quick-commerce platforms, Veeba’s D2C channels and modern trade outlets across India. The brand plans to build on the initial range with additional products as it expands further into the chutney category.
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