Eternal’s Zomato and Blinkit have unveiled ‘Main Udega’, a musical anthem celebrating the aspirations and determination of their delivery partners across India. Composed by National Award-winning musician Amit Trivedi, the Hindi anthem is sung by Junaid Ahmed, with lyrics by Sidhant Mago. Routed Media has overseen creative supervision and audio production.
The anthem highlights the diverse ambitions of delivery partners, from pursuing education and building businesses to securing their families’ futures and following personal passions. It positions gig work as a flexible earning opportunity that can support individuals as they work towards larger goals.
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Speaking on the launch, Albinder Singh Dhindsa, Group CEO, Eternal, said, "At Eternal, we are proud of the different ways that our platforms help people progress in life. We wanted to encapsulate this spirit of our motivated gig workers who are chasing their dreams and we are grateful we get to be a part of their journeys.”
Amit Trivedi, singer and composer said, “Behind every last mile delivery, there is a living beating heart - with its own dreams, ambitions and passions. That hope, that energy, that momentum, that heartbeat, is what these beats are written to…”
Built around the belief that people can choose their own futures, ‘Main Udega’ uses music to convey optimism, resilience and the pursuit of aspirations. The anthem is now available on Spotify, Apple Music, Amazon Music, Gaana and YouTube Music.
