Tata Consumer Products has appointed Virat Khanna as Vice President, Marketing & Innovation, Beverages, where he will lead the marketing and innovation agenda for the company's packaged beverages portfolio and oversee the growth mandate for Tata Agni.
Khanna announced the appointment on LinkedIn, marking his move from skincare to beverages after more than five years with Dabur India. He joined Dabur in June 2021 as Category Head, Hair Care, Vatika, and took charge of the skincare business as Head of Marketing in March 2023.
Before Dabur, Khanna served as Head of Marketing at The Moms Co from August 2020 to June 2021. He previously spent close to three years at Philips as Category Marketing Manager, Male Grooming and Innovation.
Khanna began his career at L'Oréal India, where he spent more than seven years across marketing, sales and key account management roles. His appointment at Tata Consumer Products brings experience across personal care, consumer marketing and innovation to the company's beverages business.
Khanna said the opportunity to shape the innovation agenda across packaged beverages while driving growth for Tata Agni brings together his interest in “building for the future” and “building brands that become part of everyday life”. “Different category. Different canvas. Same consumer obsession,” he said in the post.
