MiQ, the global programmatic media partner, has strengthened its India team with the appointment of Yasser Suhail as Director – Strategy, alongside Ashish Ashdhir as Regional Director – Sales (West) and Sameer Bajaj as Regional Director – Sales (North). The appointments are aimed at deepening client engagement and agency partnerships as the company looks to expand its business in India.
Suhail will focus on driving business growth, leveraging his experience across digital strategy, business development and client leadership. Over his 15-year career, he has worked across agencies and brands, leading digital businesses and strategic partnerships across sectors including FMCG, health and fitness, entertainment and direct-to-consumer. Before joining MiQ, he served as Vice President – Client Services at Wavemaker (WPP Media) and held leadership roles at GOQii and Publicis Media.
“I am excited to begin a new chapter with MiQ. After 15 years in digital marketing across brands, agencies and different sides of the industry, I am looking forward to bringing my experience to MiQ and also learning from some of the best in the business. It's an exciting time to be working at the intersection of data, technology and media, and I can't wait to see what we build together,” says Yasser Suhail, Director – Strategy, MiQ.
Ashdhir joins as Regional Director – Sales (West), where he will focus on strengthening agency partnerships and driving business growth across the western region. He brings experience across media sales, revenue management and agency relationships. Prior to joining MiQ, he held multiple roles leading agency relationship management at JioHotstar, Viacom18 Media and Times Internet, among others.
“I am pleased to be joining MiQ and bringing my experience across India’s rapidly evolving OTT and media landscape, to help drive our next chapter of growth. MiQ’s ability to combine data, technology and media expertise has established it as a trusted programmatic partner for marketers across the world. I am excited to work closely with our brand and agency partners to unlock new opportunities, build stronger partnerships and secure sustainable growth together,” says Ashish Ashdhir, Regional Director – Sales (West), MiQ.
Bajaj joins as Regional Director – Sales (North), with a focus on strengthening client and agency relationships and leading new business opportunities across North India. He brings over 18 years of experience across the media and adtech ecosystem, including business building, product launches and scaling businesses. Before joining MiQ, he held leadership roles at Silverpush, Convosight, Sony Pictures Entertainment and Star TV Network.
"I am excited to be joining MiQ at this transformative time for the digital advertising industry. Data and technology are increasingly reshaping how brands reach consumers, and MiQ is poised to help marketers unlock greater value from their campaigns and better connect with audiences. I look forward to bringing my experience to help drive the next stage of growth for MiQ in India,” says Sameer Bajaj, Regional Director – Sales (North), MiQ.
Commenting on the appointments, Ribhu Mishra, VP – Revenue, MiQ, said, “We are pleased to welcome Ashish, Sameer, and Yasser to MiQ, as we accelerate our growth ambitions in India. Their distinct sets of strengths and deep industry experience will further sharpen our capabilities across sales, agency partnerships and client strategy. Ashish’s deep experience across the OTT and media ecosystem will be valuable as we strengthen our engagement with brands and agencies, while Sameer’s understanding of the media and adtech landscape will help us deepen client partnerships and expand our presence in the North. Yasser’s experience across agencies and brands will further strengthen our ability to translate data, technology and innovation into powerful business outcomes for our clients. Together, I am certain that their contributions will be a key part of driving the next phase of MiQ’s growth in India,” says Ribhu Mishra, VP – Revenue, MiQ.
The appointments come as MiQ continues to invest in its India business and strengthen its capabilities across sales, client strategy and partnerships. The company aims to help marketers navigate the evolving digital advertising landscape and unlock the value of data and technology.
