Electrics brand GM Modular announced the launch of an ad film, ‘GM Sharod Anjali’ centred around Durga Puja celebrations.
Putting ethos value behind, the ad film is based on the idea that parents often put their dreams on hold to fulfill their children’s dreams and carries the tagline “Because Parents Deserve Their Dreams Too.”
Through prominent storytelling and relatable human experience, the ad is designed to connect consumers, culturally. Accelerating GM Modular’s products, the whole film had visuals of various products, reflecting natural storytelling.
The film follows a son who grows up seeing his father's wish to celebrate Durga Puja in their own home. Responsibilities and financial constraints keep the wish unfulfilled for years. The son later organises the Puja at home with his first salary.
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The ad film has been released and available on GM Modular’s YouTube, Instagram and Facebook channels.
