India may have won its freedom, but Two Brothers India Farms is asking a provocative question: did its food?
The brand has launched Kranti Cookbook, a campaign and participatory AI platform designed to rediscover, document and celebrate India’s culinary heritage. Developed by Glassbox, a Komerz company, the initiative examines how colonial-era food policies shaped what Indians grew, cooked and ate.
The campaign opens with a film that positions the kitchen as India’s “last unliberated territory”, asking whether culinary freedom truly followed political independence.
At the heart of the initiative is Kranti Cookbook AI, a platform that lets users explore pre-colonial cuisine and rethink everyday cooking. Trained on classical Indian culinary texts including Pakadarpana and Manasollasa, the AI traces how dishes were altered by colonial trade policies and reconstructs their original preparations.
The platform also turns users into contributors. People can submit a grandmother’s recipe, a forgotten regional dish, an indigenous ingredient or a traditional cooking technique, with the ambition of building a living repository of India’s food memory and eventually curating selected contributions into a physical Kranti Cookbook.
“Colonial food policy systematically broke our relationship with native crops, replacing diverse millets and cold-pressed oils with industrial starches and cash commodities. Kranti Cookbook is about reclaiming the plate. It is a collective effort to unearth the agricultural and culinary knowledge and become a living repository of Indian food heritage,” said Satyajit Hange, Co-Founding Farmer, Two Brothers India Farms.
Vishal Nicholas, Chief Creative Officer, Glassbox, said, “We didn't want to create an ad campaign that merely observed the problem. Kranti Cookbook turns every recipe search, ingredient query, and family nuska into an active tool for cultural decolonisation.”
Beyond recipes, the initiative aims to bring together food historians, chefs, farmers and cultural chroniclers to build a wider archive of India’s culinary memory and contribute to the revival of its food heritage.
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