Netplus Broadband has appointed Punjabi singer and actor Ammy Virk and actor Tania as its brand ambassadors, as the company looks to strengthen its presence across North India.
The association will be launched through three advertising films built around the campaign theme, ‘Family ki jo bhi ho demand, Netplus hazir on command’. The films will showcase the brand’s offerings across television, high-speed internet and over-the-top (OTT) content, highlighting its proposition of meeting the connectivity and entertainment needs of households through a single connection.
The films are scheduled to roll out over the coming weeks, including during the Diwali festive period. The campaign comes amid growing demand for broadband services, driven by the use of streaming platforms, online learning and remote working. Through the association, Netplus aims to strengthen brand awareness and deepen customer engagement across its markets.
Commenting on the association, Arshdeep Singh Mundi, Executive Director, Jujhar Group, said, “Netplus has earned its place in North India’s homes through reliable service and a close connection with its customers. Ammy Virk and Tania are rooted in this region and trusted by its audiences, and that is exactly the spirit we want the brand to carry. Their association will help us reach to more families with a simple promise – Netplus is there when our customers need it.”
Adding to this, Aps Dua, Group CEO, Jujhar Group, said, “Broadband is now how families learn, work, earn and entertain together. As Netplus grows its TV, Wi-Fi and OTT offerings, our focus is a service customers can count on. This campaign speaks to people in their own language and on the screens they already use, and we are confident it will strengthen Netplus’s connection with customers for years to come.”
