Actor Yami Gautam has been appointed brand ambassador for Trimacare®, the maternal nutrition brand from PlusPlus Lifesciences, as part of a national campaign to raise awareness about nutrition during pregnancy.
Anchored in the philosophy ‘Baby ka future, maa ke nutrition se banta hai’, the campaign comprises six films addressing topics such as hidden hunger, epigenetics and the role of maternal nutrition in a child’s growth and development. It aims to broaden conversations around pregnancy nutrition beyond individual nutrients and highlight nutritional requirements across different stages of maternal health.
Trimacare’s product range follows a three-stage approach, with Trimacare 1 designed for preconception, assisted reproductive technology (ART) and the first trimester, while Trimacare 2 and Trimacare 3 cater to subsequent stages of pregnancy. The formulations contain more than 20 essential micronutrients, including iron, folate, calcium, vitamins, minerals and Omega-3, alongside 5-MTHF folate and choline.
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Commenting on the association, Yami Gautam said, “Nutrition is an important part of pregnancy, yet there is still so much to understand about the nutritional needs of a mother and her developing baby. What stood out to me about Trimacare was its focus on nutrition across different stages and its effort to bring lesser-discussed subjects into everyday conversations. I am happy to be part of an initiative that aims to make these conversations more accessible and encourages women to seek the right information and guidance from their doctors.”
Sameer Agarwal, Co-Founder and CEO, PlusPlus Lifesciences, said, “Maternal nutrition is imperative during pregnancy, as it plays a crucial role in supporting the baby’s lifelong health. In India, despite approximately 2.5 crore births every year, antenatal care has largely approached nutrition through individual supplements such as iron, folic acid and calcium, rather than a comprehensive approach to maternal nutrition. With Trimacare, we aim to bridge this gap and establish maternal nutrition as a distinct category within antenatal care. Trimacare is not just another multivitamin; it is scientifically formulated for each trimester, recognising the changing nutritional needs throughout pregnancy. Through this campaign, we want to bring this conversation into the mainstream and encourage greater awareness of maternal nutrition as an integral part of maternal and child healthcare.”
Surbhi Gupta, Co-founder & Director, PlusPlus Lifesciences, said, “As a woman, I understand how managing multiple pills during pregnancy can become overwhelming, making consistent supplementation difficult and potentially contributing to gastrointestinal side effects. This was one of the key concerns behind Trimacare. We wanted to address the challenge of compliance through scientifically formulated trimester-specific formulations that bring essential nutrients together to support the changing nutritional needs of pregnancy. In a country like India, there is a clear need to move beyond the fragmented approach of individual nutrient supplementation and recognise maternal nutrition as an integral part of antenatal care. Through Trimacare, we aim to contribute to this shift and help women understand how maternal nutrition can support their baby’s lifelong health.”
The brand’s formulation and three-stage approach received a patent from the Government of India in November 2023. Through Gautam’s association, the campaign aims to encourage women to have informed conversations with healthcare professionals about their nutritional requirements, dietary needs and appropriate supplementation. The campaign will be rolled out nationally across print, digital, television, social media and outdoor platforms, positioning maternal nutrition as a key consideration in healthcare from preconception through pregnancy and lactation.
