Kinder, the confectionery brand from Ferrero, has launched its ‘Kinder Happiness Times’ festive gifting range for Diwali, featuring packs inspired by traditional festive symbols and an immersive experience with actor Karisma Kapoor. The initiative aims to help children discover Diwali traditions and stories through play, creativity and shared family experiences.
The new gifting range features three distinctive pack designs inspired by rockets, anars and lanterns. The packs bring together Kinder Joy, Kinder Creamy and Kinder Schoko-Bons Crispy, offering a festive alternative to conventional box-shaped gifting packs. The initiative also includes stories, digital content, contests and on-ground activations designed to encourage families to explore the meaning and traditions of Diwali together.
On October 13, Kinder hosted an immersive event at Phoenix Marketcity, Mumbai, where Kapoor brought the new gifting range into focus. The experience brought alive the brand’s festive thought, ‘Tyoharon ko banaye khaas, Kinder ke saath’, through activities centred on traditional Diwali decorations and rituals, including rangoli, toran, diyas, lanterns, garlands and mithai.
Called the Kinder Festive Home, the walk-through experience was designed to encourage families to participate in festive traditions rather than simply observe them. Visitors could make rangoli, create torans, decorate the porch with diyas, and paint and hang lanterns and festive garlands inside the installation.
The Kinder Diwali experience is open to visitors from October 10 to 24, offering families opportunities to participate in creative activities and celebrate together.
Speaking about the initiative, Zoher Kapuswala, Marketing Head, Ferrero India, said, “Diwali is a festival that families experience through traditions, stories and moments they share. With the ‘Kinder Happiness Times’ Gifting range, we wanted to bring these traditions alive. The specially designed Rocket, Anar and Lantern shape-inspired gifting packs bring a fun Diwali twist to Kinder, while the Kinder Festive Home gives families an opportunity to experience the festival through creativity and participation. Karisma Kapoor brought her own infectious energy to the experience, making it even more engaging. We hope the ‘Kinder Happiness Times’ gifting range becomes an integral part of enjoying Diwali this year.”
The Kinder Happiness Times gifting packs are available nationwide through traditional and modern trade outlets, as well as e-commerce platforms. Through the festive range and on-ground experience, the brand aims to connect its products with family traditions and create opportunities for children and parents to celebrate Diwali through shared activities.
