At the heart of the AI-generated film is a conference room full of birds, convened to discuss how Big Billion Days deals are prompting humans to head on a holiday. From a frustrated peacock’s 'mor offers, mor deals, not any mor please' to a crow’s lament about people constantly flying away, the film uses anthropomorphism and satire to put an unexpected spin on travel advertising. The campaign builds on the thought ‘Pura India Hoga Phurr’, using humour and familiar consumer behaviour to stand out amid the festive advertising clutter.
“This Big Billion Days, we're not selling travel, we're validating it. A peacock frustrated by 'mor deals,' employees disappearing from offices, everyday people in vacation gear on the metro aren't random creative choices; they’re reflections of real consumer behaviour. In our AI-based film, we give the birds a point of view as they watch all the humans fly off for their holidays. AI helps us bring this unexpected, playful world to life in a visually distinctive way, while building on the spirit of Pura India Hoga Phurr,” said Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip.
Beyond the film, Cleartrip is rolling out a multi-platform campaign across metros, streets, print and digital. The effort centres on the brand’s belief that travel is no longer merely aspirational, but an essential part of how consumers choose to spend their time.
