Gresbond by Kajaria, the tile-fixing solutions brand from Kajaria Ceramics Limited, has appointed Ranveer Singh as its brand ambassador and announced a new campaign titled ‘Tile Expert Ka Tile Adhesive’, which is scheduled to launch nationally on October 16, 2026.
While Singh continues his association with Kajaria as its brand ambassador, his association with Gresbond brings the focus to the expertise involved in both manufacturing tiles and ensuring they are fixed correctly.
The campaign comprises a series of films featuring Singh that showcase Gresbond’s tile-fixing products. The national rollout will span digital platforms, social media, out-of-home advertising and on-ground activations.
Gresbond was developed by Kajaria with a focus on tile-fixing solutions, based on the premise that choosing the right adhesive and installation materials is an important part of the overall tiling process. Its portfolio includes tile adhesives, epoxy and cementitious grouts, surface cleaners and professional tiling tools.
Commenting on the association, Ranveer Singh said, “My association with Kajaria over the years has been incredible. I’ve always admired the brand’s commitment to innovation and design. With Gresbond, that same focus on quality and expertise extends to what lies beneath every beautiful space. Gresbond offers premium tile fixing solutions for every surface and every space, ensuring that every design has the right foundation to last. For me, great design is equally about what you see and the expertise that makes it endure.”
Kartik Kajaria, who leads the Gresbond business, said, “Bringing Ranveer Singh to Gresbond represents Kajaria Ceramics’ commitment to scale Gresbond by Kajaria. We have spent the last few years building the business, strengthening our products, manufacturing capabilities and distribution network, and now we want to take the category to a much larger audience. Tile fixing is an extremely important part of the overall tiling experience, yet it remains a category that many consumers do not think about enough. A beautiful tile deserves the right adhesive, grout and care to ensure that the installation performs the way it should. Our new campaign with Ranveer brings this message to consumers in a fun, energetic and memorable way. We are truly excited to have him join us on this journey as we work towards making Gresbond synonymous with expert tile fixing in India.”
Gresbond’s product range covers tile adhesives for ceramic, vitrified, natural stone and large-format applications, alongside epoxy and cementitious grouts, surface cleaners and professional tiling tools. Its solutions are designed for indoor, outdoor and wet-area installations, including specialised applications such as large-format tiles and tile-on-tile fixing.
