TVS iQube has launched a new campaign, ‘EV yani iQube’, ahead of the festive season, highlighting the electric scooter’s features through everyday family situations.
Conceptualised by Dentsu, the film follows a young boy who questions his parents about their decision to choose the TVS iQube. The narrative uses his questions to showcase the scooter’s utility for different family needs.
The film highlights features such as Smart Hill Hold, a 212 km IDC range and 32-litre storage capacity. The scenarios include a family breakfast on a hill, rides across cities to visit loved ones and carrying a cricket kit for a family member.
The campaign also looks at how electric vehicle purchases are becoming a family decision, with different members considering the vehicle’s suitability for their everyday needs.
TVS iQube has crossed one million customers across India. The new campaign builds on this milestone as the brand targets consumers during the festive vehicle-buying season.
