Fastrack Perfumes Makes Fragrance Look Good Enough to Eat With Pratibha Ranta

What if your favourite fragrance could be savoured, not just sprayed? Fastrack Perfumes is playing with that idea in a new film featuring Pratibha Ranta, giving its gourmand fragrance collection a deliciously unexpected treatment.

Built around the proposition ‘Deliciously Addictive’, the film moves away from conventional fragrance advertising to explore scents through the lens of food and indulgence. Familiar food cues, vibrant visuals and sensory moments make the fragrances feel almost tangible — and, for a moment, almost tasteable.

The film taps into the growing appeal of food-inspired fragrances, while keeping Fastrack’s youthful and playful personality at its centre.

“For younger consumers today, fragrance is increasingly a means of discovery and self-expression, with scents becoming closely tied to moods, memories and personal indulgences. With our new gourmand collection, we wanted to explore this evolving relationship with fragrance and food in a way that feels playful, unexpected and true to Fastrack’s spirit. Pratibha was a natural fit for the idea, bringing an effortless, youthful and expressive energy that complements the personality of the collection. Through the film, we wanted to make these indulgent fragrances feel almost tangible and invite consumers to experience them in a way that goes beyond simply smelling good,” said Manish Gupta, CEO, Fragrances & Fashion Accessories Division, Titan Company Limited.

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Ranta added that the collection’s approach to connecting scent with familiar indulgences made the film a natural fit for its playful premise. “Fastrack Perfumes has taken such a fun approach to fragrance with this collection. I loved the idea of connecting scents with some of our favourite indulgences and making them feel almost tangible. The film captures that playful sense of temptation really well, and it was exciting to be part of something that makes experiencing fragrance feel so fresh and unexpected,” she said.

The film features four fragrances from the gourmand collection: Sunday Tiramisu, Berries with Bestie, Midnight Vanilla and Hazelnut Holidays. Each draws from a familiar indulgence, translating the juicy appeal of berries, the sweetness of vanilla and the richer notes of tiramisu and hazelnut into fragrance.

The collection forms part of Fastrack Perfumes’ wider portfolio, which is designed around different moods, personalities and occasions. As fragrance becomes increasingly linked to everyday self-expression, the brand is building a wider fragrance wardrobe for consumers to explore different sides of themselves.