This Holi, Crocs has launched a vibrant new campaign, 'Your Crocs, Your Rang,' which embraces the festival’s lively spirit through dance, music, and bold colours. The campaign features a dynamic dance film set to the iconic ‘Rangeela Re’ track, blending nostalgia with a fresh take on Holi celebrations.
The campaign showcases Crocs’ iconic Classic Clogs paired with newly launched Holi-themed Jibbitz™, making it the perfect footwear for a joyful, colourful festival. Actress Pratibha Ranta leads the campaign, effortlessly combining the timeless charm of the song with modern flair. She performs the track’s legendary hook steps, adding her own twist, while Crocs takes centre stage in the vibrant celebration.
Yann Le Bozec, Head of Crocs International Marketing, commented: “Self-expression and individuality are the foundation of Crocs, and this campaign taps into that through the colourful energy of Holi. ‘Your Crocs, Your Rang’ encourages people to make this celebration their own, and our newly launched Holi-themed Jibbitz™—paired with vibrant Classic Clogs—are the perfect way to do so. With symbols like 'Rang Barse,' 'Happy Holi,' and colourful palms, these Jibbitz™ let everyone bring their unique festive spirit and personal style to life.”
Akshat Gupt, Director, CCO & Co-Founder of Kulfi Collective, shared his vision: “Holi brings a wave of nostalgia and unfiltered fun, and we wanted to capture that in a way that felt fresh and true to Crocs’ spirit. From the music to the movement, every element is designed to reflect the masti and spirit of the festival. And with their bold colours and effortless versatility, Crocs fits right into this playful celebration. It was especially fun to reimagine the iconic 'Rangeela Re' thirty years later, in a setting that perfectly matches the energy and vibes of the song!”
Pratibha Ranta expressed her excitement, saying: “Holi has always been one of my favourite festivals, but this film made it even more magical. From dancing to the vibrant track to getting drenched in colours, every moment felt like reliving my childhood. And with Crocs and Jibbitz™ that truly reflect my style, I could move freely while adding a fun, playful touch to my look. It was pure joy from start to finish!”
Kiran D'Cruz, SVP - Brands & Partnerships at Tips Music, highlighted the importance of music in the campaign: “Rangeela redefined Bollywood music, setting an unprecedented benchmark for sound and style. Its timeless energy continues to captivate, and we’re thrilled to see this iconic track bring a vibrant new dimension to Crocs’ Holi campaign. The song’s rhythm and spirit elevates and complements the campaign’s energy. As we celebrate 30 years of this unforgettable soundtrack in 2025, it’s inspiring to see how its legacy still resonates with new generations.”
The ‘Your Crocs, Your Rang’ campaign positions Crocs as the ultimate style essential for Holi – bold, vibrant, comfortable, and functional. The Classic Clogs, paired with Holi-themed Jibbitz™, allow for personal expression and carefree celebrations. Whether dancing to the rhythm of ‘Rangeela Re’ or celebrating with friends, Crocs adds a playful, colourful touch to every step.
The campaign will launch on 27th February, with an integrated approach across social, digital, retail, and e-commerce channels. Consumers can shop Crocs in vibrant shades like Lavender, Acidity, and Venetian Blue on crocs.in, Myntra, and at stores nationwide. The exclusive Holi-themed Jibbitz™ will be available at select stores, letting customers express their festive spirit in style.
