Amorepacific-backed Korean skincare brand Mamonde names Bollywood actor Nitanshi Goel as the brand’s first Brand Ambassador in India.
With the increasing craze of K-beauty in India, surrounding the younger generation, this appointment marks an important milestone for Mamonde. This is a second step of the brand, targeting Indian market, following the launch of the products in India in August 2026.
The partnership also brings Mamonde’s philosophy, ‘Let Your Skin Bloom’ to life.
Commenting on the collaboration, Paul Lee, Managing Director and Country Head, Amorepacific India, said, “With Mamonde, we are bringing innovative, benefit-led skincare to India at accessible price points. Nitanshi’s youthful energy and relatability make her the ideal face to introduce Mamonde to the next generation of beauty consumers. This appointment reflects our long-term commitment to building Mamonde into a strong Korean skincare brand in India.”
Mini Sood Banerjee, Deputy Director, Amorepacific India, said, “Mamonde brings together Korean skincare expertise, targeted formulations and a fresh approach to everyday beauty. With Nitanshi on board, we have an opportunity to bring the brand closer to young consumers through campaigns and conversations that feel relevant to them.”
Expressing her excitement, actor Nitanshi Goel said, “What drew me to the brand is how it combines Korean skincare innovation with a message that feels personal. ‘Let Your Skin Bloom’ is something I connect with because everyone’s skin is different, and skincare should be about discovering what makes you feel your best. I can’t wait to introduce more young people to Mamonde and be part of the brand’s journey in India.”
