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CMO File

UDEMY: LEADING THE ONLINE LEARNING MISSION

BY Anjana Naskar
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WHY PUMA IS ALL ABOUT WOMAN POWER

BY CHRISTINA MONIZ
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MAX LIFE: FOCUS ON REAL VALUE

BY DIPALI BANKA
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AMAZON HOSTS A FESTIVE MELA

BY NEETA NAIR
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HOW MAGICBRICKS USES ‘HEARTBEAT MARKETING’

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BANK OF BARODA: MERGING WITH TRUST

BY DIPALI BANKA
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MANIPALCIGNA: A HEALTHY TIE-UP

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THE INDIAN SIDE TO MCDONALD’S

BY NEETA NAIR
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HOW TATA MOTORS ‘KEEPS LOADING’

BY Eularie Saldanha
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RIDING HIGH, THE JEEP WAY

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VIVO: RIDING ON CUSTOMER-CENTRIC INNOVATION

BY NEETA NAIR
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BAJAJ ALLIANZ LIFE INSURANCE: AN UNMISSABLE OFFERING

BY NEETA NAIR
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EYEING A LARGER SLICE OF THE CHEESE PIE

BY CHRISTINA MONIZ
CMO File

TIMEX: CHANGING PERCEPTION WITH TIME

BY NEETA NAIR
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INSIDE MARICO’S WELL-OILED LEADERSHIP STRATEGY

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TOP STORY

‘OPPO HAS SEEN A 33% INCREASE IN BRAND PREFERENCE’

Damyant Khanoria, CMO, Oppo India walks us through the brand’s focus on after-sales service, consumption trends in the smartphone segment and more

‘WE HAVE BEEN STEADFAST IN OUR REGIONAL AMBITIONS FOR OVER 15 YEARS’

‘WE HAVE SEEN A 500% INCREASE IN USAGE OF OUR SERVICES’

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Mayank Bidawatka, Co-Founder, Koo talks about the brand's new logo & objective behind the rebranding