samarpita banerjee STORIES

samarpita banerjee

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Interview
FOR ORACLE, WHY EXPERIENCE, AND NOT CONVERSATION IS THE KEY
BY SAMARPITA BANERJEE
Cover Story
LESSONS FROM THE GROUND
BY NEETA NAIR BY CHRISTINA MONIZ & SAMARPITA BANERJEE
Spotlight
IMPROV-ING THEIR WAY INTO CONSUMERS’ HEARTS
BY SAMARPITA BANERJEE
CMO File
‘OUR AIM'S TO PROTECT OUR CONSUMERS' ASPIRATIONS’
BY SAMARPITA BANERJEE
Cover Story
WHY BRANDS ARE RAISING THEIR VOICE
BY SAMARPITA BANERJEE
Spotlight
THE IPL BLITZKRIEG
BY SAMARPITA BANERJEE
CMO File
NOSTALGIA: THE SECRET TO CARVAAN’S SUCCESS
BY SAMARPITA BANERJEE
Spotlight
‘DIGITAL ADEX WILL HELP BRANDS ANALYSE COMPETITIVE ADS’
BY SAMARPITA BANERJEE
CMO File
FOR KELLOGG’S, INDIA IS TOP PRIORITY
BY SAMARPITA BANERJEE
Spotlight
ZEE5 RIDES HIGH ON VOICE, VIDEO AND VERNACULAR
BY SAMARPITA BANERJEE
CMO File
HOW PIDILITE MAKES UNBREAKABLE BONDS
BY SAMARPITA BANERJEE
CMO File
TAKING HAMARA BAJAJ TO THE WORLD: SUMEET NARANG
BY SAMARPITA BANERJEE
CMO File
‘OUR ROI FROM PROGRAMMATIC IS HIGHER THAN SEARCH ADVERTISING’
BY SAMARPITA BANERJEE
Cover Story
TRAI REGIME: A TRAI-L BY FIRE?
BY SAMARPITA BANERJEE (With inputs from DIPALI BANKA)
Cover Story
ADS THAT MADE IT BIG IN 2018
BY SAMARPITA BANERJEE (WITH INPUTS FROM NEETA NAIR BY CHRISTINA MONIZ AND MISBAAH MANSURI)
CMO File
STOP PROCRASTINATING, SAYS AEGON LIFE
BY SAMARPITA BANERJEE
Spotlight
OF MUSIC & MACHINE LEARNING
BY SAMARPITA BANERJEE
CMO File
TOO YUMM!'S STRATEGY TO REACH RS 500 CRORE
BY SAMARPITA BANERJEE
CMO File
PHILIPS: DRIVING DIFFERENTIATION THROUGH FAMILIARITY
BY SAMARPITA BANERJEE
Cover Story
MOBILE MARKETING: THE RS 5000 CRORE OPPORTUNITY
BY BERYL MENEZES BY CHRISTINA MONIZ AND SAMARPITA BANERJEE
CMO File
NIVEA’S FOOLPROOF GROWTH STRATEGY
BY SAMARPITA BANERJEE
CMO File
SELLING INSTANT HAPPINESS
BY SAMARPITA BANERJEE
Cover Story
WILL COMPANIES FIGHT FOR #METOO SURVIVORS?
BY NEETA NAIR & SAMARPITA BANERJEE
CMO File
SENNHEISER DARES CONSUMERS TO DISCONNECT
BY SAMARPITA BANERJEE
Cover Story
WINNING, BY DESIGN
BY SAMARPITA BANERJEE
Cover Story
CONTENT MARKETING 2.0
BY BERYL MENEZES & SAMARPITA BANERJEE
CMO File
INDIA IS AMONG FOUR FOCUS MARKETS FOR HERSHEY OUTSIDE NORTH AMERICA
BY SAMARPITA BANERJEE
CMO File
CROMA MAKES IT ALL ABOUT CONSUMER EXPERIENCE
BY SAMARPITA BANERJEE
Spotlight
‘OUR CONTENT IS CONNECTED TO BENGALI VALUES’
BY SAMARPITA BANERJEE
Cover Story
WHAT ATTRACTS MARKETERS TO PRINT?
BY SAMARPITA BANERJEE (with inputs from Christina Moniz and Beryl Menezes)
CMO File
‘PAYPAL BANKS ON SELLER AND BUYER PROTECTION’
BY SAMARPITA BANERJEE
Spotlight
‘WE WILL EXPAND OUR TV OFFERINGS, BUT WON’T ENTER THE GEC SPACE’
BY SAMARPITA BANERJEE
Spotlight
‘WE ARE HERE TO BUILD A LONG-TERM EMOTIONAL CONNECT’
BY SAMARPITA BANERJEE
CMO File
‘WE WANT TO HELP PEOPLE ACHIEVE THEIR LIFE GOALS’
BY SAMARPITA BANERJEE
Cover Story
FAKING NEWS, AND HOW BRANDS ARE TACKLING IT
BY NEETA NAIR & SAMARPITA BANERJEE
Cover Story
THE RS 5,000 CR OPPORTUNITY FOR OTT PLATFORMS IN INDIA
BY SAMARPITA BANERJEE & CHRISTINA MONIZ (With inputs from BERYL MENEZES & SIMRAN SABHERWAL)
Cover Story
HOW MARKETERS ARE STRIKING THE RIGHT CHORD WITH MUSIC
BY SAMARPITA BANERJEE
Spotlight
IKEA PUTS A ‘SWEDESHI’ SPIN TO WOO INDIAN CUSTOMERS
BY SAMARPITA BANERJEE
CMO File
SHELL LUBRICANTS EYEING A 15-20% MARKET SHARE IN INDIA
BY SAMARPITA BANERJEE
Interview
HIMANI KAPADIA: THE DAYS OF WORKING IN SILOS ARE OVER
BY SAMARPITA BANERJEE
CMO File
‘BISLERI CREATED A NEW CATEGORY WITH FONZO’
BY SAMARPITA BANERJEE
CMO File
MONDELEZ’S BIG BET IN THE BISCUIT CATEGORY
BY SAMARPITA BANERJEE
CMO Interview
BETTING ON FAN-TASTIC GROWTH
BY SAMARPITA BANERJEE

TOP STORY

Digital Crosses AdEx' Half-way Mark

Dentsu e4m Digital Advertising Report 2026 showed digital media grew 19% in 2025 to reach ₹71,621 Cr, accounting for 59% of India’s 120K Cr AdEx

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