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dipali banka

dipali.banka@exchange4media.com

Editorial Contributor

Cover Story
WHEN THE MARKETING COOKIE CRUMBLES
BY Dipali Banka and Mitaksh Jain
CMO Interview
HOW QUALCOMM IS UNLEASHING NEW CONSUMER EXPERIENCES
BY DIPALI BANKA
Cover Story
THE AI & ML PUSH FOR DIGITAL GROWTH
BY DIPALI BANKA
Spotlight
‘TESTBOOK’S SUBSCRIBER BASE HAS GROWN ALMOST FOUR TIMES IN THE LAST 8-9 MONTHS’
BY DIPALI BANKA
Interview
AROSCOP: EMBRACING A ‘COOKIE-LESS’ REALITY
BY DIPALI BANKA
Interview
MEDIA COMPANIES ARE AT THE FOREFRONT OF DIGITAL TRANSFORMATION: KULMEET BAWA
BY DIPALI BANKA
Interview
MEDIA COMPANIES ARE AT THE FOREFRONT OF DIGITAL TRANSFORMATION: KULMEET BAWA
BY DIPALI BANKA
Spotlight
BARC: CAUGHT IN CROSSFIRE OR OVERHAUL DUE?
BY DIPALI BANKA
Spotlight
ADOBE: PARTNERING WITH MARKETERS IN THE NEW NORMAL
BY DIPALI BANKA
Interview
‘SHORTSTV HAS SEEN A 35% GROWTH IN SUBSCRIPTION IN THE PAST FOUR MONTHS’
BY DIPALI BANKA
Spotlight
LEARNINGS ON BOUNCING BACK FROM REJECTION: AMBI PARAMESWARAN
BY DIPALI BANKA
Interview
THERE IS A STRONG IMPERATIVE FOR INNOVATION IN DIGITAL: AMITT SHARMA, VDO. AI
BY DIPALI BANKA
Spotlight
HDFC BANK LEADS BRANDZ TOP 75 RANKING FOR 7TH STRAIGHT YEAR
BY DIPALI BANKA
Talking Point
‘BOBBLE AI HAS SEEN A MAJOR BOOST IN THE PAST 3 MONTHS’
BY DIPALI BANKA
Spotlight
IPL 2020: THE GAME CHANGER
BY DIPALI BANKA

TOP STORY

83% VIEWERS PREFER WATCHING SPORTS ON TV OVER DIGITAL: RESEARCH

Viewers credit big screen experience, audio-visual quality, no distractions from notifications and watching matches with friends and family as the distinct motivations to watch sports on TV

‘WE ARE READY FOR THE EV REVOLUTION’

A HISTORY OF CARING

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Belson Coutinho of Akasa Air speaks to Neeta Nair of IMPACT Magazine