Dipali Banka | IMPACT Magazine

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dipali banka

dipali.banka@exchange4media.com

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Cover Story

WHEN THE MARKETING COOKIE CRUMBLES

BY Dipali Banka and Mitaksh Jain

CMO Interview

HOW QUALCOMM IS UNLEASHING NEW CONSUMER EXPERIENCES

BY DIPALI BANKA

Cover Story

THE AI & ML PUSH FOR DIGITAL GROWTH

BY DIPALI BANKA

Spotlight

‘TESTBOOK’S SUBSCRIBER BASE HAS GROWN ALMOST FOUR TIMES IN THE LAST 8-9 MONTHS’

BY DIPALI BANKA

Interview

AROSCOP: EMBRACING A ‘COOKIE-LESS’ REALITY

BY DIPALI BANKA

Interview

MEDIA COMPANIES ARE AT THE FOREFRONT OF DIGITAL TRANSFORMATION: KULMEET BAWA

BY DIPALI BANKA

Interview

MEDIA COMPANIES ARE AT THE FOREFRONT OF DIGITAL TRANSFORMATION: KULMEET BAWA

BY DIPALI BANKA

Spotlight

BARC: CAUGHT IN CROSSFIRE OR OVERHAUL DUE?

BY DIPALI BANKA

Spotlight

ADOBE: PARTNERING WITH MARKETERS IN THE NEW NORMAL

BY DIPALI BANKA

Interview

‘SHORTSTV HAS SEEN A 35% GROWTH IN SUBSCRIPTION IN THE PAST FOUR MONTHS’

BY DIPALI BANKA

Spotlight

LEARNINGS ON BOUNCING BACK FROM REJECTION: AMBI PARAMESWARAN

BY DIPALI BANKA

Interview

THERE IS A STRONG IMPERATIVE FOR INNOVATION IN DIGITAL: AMITT SHARMA, VDO. AI

BY DIPALI BANKA

Spotlight

HDFC BANK LEADS BRANDZ TOP 75 RANKING FOR 7TH STRAIGHT YEAR

BY DIPALI BANKA

Talking Point

‘BOBBLE AI HAS SEEN A MAJOR BOOST IN THE PAST 3 MONTHS’

BY DIPALI BANKA

Spotlight

IPL 2020: THE GAME CHANGER

BY DIPALI BANKA

Interview

WE WANT TO EVANGELISE THE INFLUENCER ECOSYSTEM IN INDIA: ROHIT SHARMA

BY DIPALI BANKA

Spotlight

INSIDE THE REVAMPED, INTEGRATED HINDUSTAN TIMES

BY DIPALI BANKA

Interview

HOW CNBC-TV18 IS BREATHING NEW LIFE INTO THE NEWSROOM

BY DIPALI BANKA

CMO Interview

ŠKODA AUTO: SHIFTING GEARS IN A CHANGING ECOSYSTEM

BY DIPALI BANKA

Interview

MITRON TV: REIMAGINING DIGITAL ENTERTAINMENT FOR THE INDIAN CONSUMER

BY DIPALI BANKA

Talking Point

‘OUR KEY OBJECTIVE IS TO CREATE AWARENESS ABOUT GAMES24X7 AND RUMMYCIRCLE’

BY DIPALI BANKA

Spotlight

THE AGE OF CONTENT

BY DIPALI BANKA

Interview

‘OUR FOCUS FOR JAMBO IS TO CONNECT BETTER WITH HINDI-SPEAKING AUDIENCES’

BY DIPALI BANKA

Interview

‘DISCOVERY PLUS WILL SOON BE PRESENT ON MORE PLATFORMS’

BY DIPALI BANKA

Creative Zone

LATEST AD CAMPAIGNS

BY DIPALI BANKA

Interview

‘ROPOSO WILL BE PRESENT ON TWO BIG PLATFORMS VERY SOON’

BY DIPALI BANKA

Spotlight

MARKETERS NEED TO SEGMENT APP USERS, SAYS SHUBHAM JHA OF ADJUST

BY DIPALI BANKA

Interview

‘COUNTING ON PROGRAMMATIC’

BY DIPALI BANKA

Cover Story

THE TECH, MEDIA & TELECOM WAVE

BY DIPALI BANKA

Spotlight

HITTING HOME WITH LUDO KING

BY DIPALI BANKA

Interview

WE ARE TRYING TO BUILD SOMETHING BRAND SAFE & LONG TERM: SUNIL NAIR

BY DIPALI BANKA

Interview

‘Indian companies are at par with any global company in adopting MarTech’

BY DIPALI BANKA

Spotlight

THE CASE FOR A PAYWALL FOR DIGITAL ACCESS TO NEWS

BY DIPALI BANKA

Cover Story

HOW THE M&E INDUSTRY CAN GET BACK TO THE GROWTH TRACK

BY DIPALI BANKA

CMO Interview

UPGRAD: SCORING BIG ON OPPORTUNITY AND VIRALITY

BY DIPALI BANKA

Interview

CMOS SHOULD BECOME CHIEF PROFITABILITY OFFICERS IN THESE TIMES: RAJESH JAIN

BY DIPALI BANKA

More From Impact

AFTER TV, OTT ENTERTAINMENT RULES

BY DIPALI BANKA

Cover Story

MEDIA CONSUMPTION AT AN ALL-TIME HIGH

BY DIPALI BANKA

More From Impact

HERE’S TO THE FIRST RESPONDERS

BY DIPALI BANKA BY Eularie Saldanha

Spotlight

HERE’S TO INDIA’S FIRST RESPONDERS

BY DIPALI BANKA

More From Impact

OTT PLATFORMS: ALL OUT TO WOO THE AUDIENCE

BY DIPALI BANKA

More From Impact

PRINT: SET FOR AN APRIL REVIVAL DESPITE IMPACTED CIRCULATION

BY DIPALI BANKA

More From Impact

TV: LOCKDOWN SEES 8% JUMP IN VIEWERSHIP

BY DIPALI BANKA

CMO Interview

WE HAVE ACTUALLY HELD BACK SOME OF OUR COMMUNICATION: ABHINAV IYER, MUTHOOT FINANCE

BY DIPALI BANKA

Cover Story

TACKLING THE CORONA CRISIS

BY DIPALI BANKA

CMO Interview

CIPLA HEALTH LTD: BUILDING BRAND SALIENCE TO DRIVE CONSUMER LOVE

BY DIPALI BANKA

Cover Story

WHY CINEMA ADVERTISING IS A HIT WITH BRANDS

BY DIPALI BANKA

CMO Interview

LIVSPACE: DESIGNING A CATEGORY

BY DIPALI BANKA

Cover Story

A NEW TWIST ON TV

BY DIPALI BANKA

Cover Story

THE MARTECH STACK: WHY IT SHOULD MATTER

BY DIPALI BANKA

CMO Interview

WHY FUJIFILM IS ZOOMING IN ON HEALTHCARE SOLUTIONS: HARUTO IWATA

BY DIPALI BANKA

CMO Interview

THE NEW ARGUMENT FOR COFFY BITE…

BY DIPALI BANKA

CMO Interview

HILTON: MAKING EVERY STAY A STORY

BY DIPALI BANKA

CMO Interview

HAIER: SPEAKING VOLUMES WITH #SILENTPERFORMERS

BY DIPALI BANKA

Spotlight

‘WE BROUGHT BHARAT AND INDIA CLOSER THIS FESTIVE SEASON’

BY DIPALI BANKA

Cover Story

A CUT THAT CHEERS

BY DIPALI BANKA

CMO File

MAX LIFE: FOCUS ON REAL VALUE

BY DIPALI BANKA

Interview

HOW MRUC IS AIDING ADVERTISERS THROUGH QUALITATIVE RESEARCH

BY DIPALI BANKA

CMO File

BANK OF BARODA: MERGING WITH TRUST

BY DIPALI BANKA

Cover Story

IS THE INDUSTRY ANY CLOSER TO ADOPTING CPT?

BY DIPALI BANKA

CMO File

RIDING HIGH, THE JEEP WAY

BY DIPALI BANKA

Spotlight

DECCAN HERALD TO LEVERAGE THE ‘POWER OF GOOD’

BY DIPALI BANKA

Cover Story

MARKETING THE MOMENT

BY BERYL MENEZES AND DIPALI BANKA

Spotlight

DB GROUP ROPES IN SALMAN KHAN FOR NEW CAMPAIGN

BY DIPALI BANKA

CMO File

UNDER ARMOUR’S FOCUSED APPROACH TO FITNESS

BY DIPALI BANKA

Spotlight

MOTHER’S RECIPE: EMPOWERING WOMEN WITH THE #GIFTOFTIME

BY DIPALI BANKA

Talking Point

ASICS’ NEW WORLD CUP FILM IS MAKING PEOPLE MOVE

BY DIPALI BANKA

CMO File

REDMI NOTE 7 PRO IS ONE OF OUR KEY PRODUCTS

BY DIPALI BANKA

Cover Story

PHIR EK BAAR MODI SARKAR…

BY DIPALI BANKA

Spotlight

MIA ADOPTS #MEINACTION

BY DIPALI BANKA

Cover Story

IRS Q1 2019: PRINT DOES THE SUPERHERO ACT

BY SRABANA LAHIRI & DIPALI BANKA (WITH INPUTS FROM NEETA NAIR & MOUMITA BHATTACHARJEE)

CMO File

DRIVING HEALTH WITH #DESHKANAMAK

BY DIPALI BANKA

Cover Story

RS 3000 CR: GENERAL ELECTIONS 2019 ADEX OPPORTUNITY

BY DIPALI BANKA

Spotlight

FIRSTPOST IN PRINT SET TO HIT A SWEET SPOT: KANSAL

BY DIPALI BANKA

Cover Story

WHY INVESTMENTS IN MEDIA ARE SHRINKING

BY DIPALI BANKA

Cover Story

TRAI REGIME: A TRAI-L BY FIRE?

BY SAMARPITA BANERJEE (With inputs from DIPALI BANKA)

CMO File

SWEETENING THE CONSUMER CONNECT

BY DIPALI BANKA

Interview

OF READERSHIP AND CIRCULATION NUMBERS

BY DIPALI BANKA

Interview

ABOUT CREATING A POWERFUL ENVIRONMENT FOR ADVERTISING

BY DIPALI BANKA

CMO File

MTR: TARGETING CONVENIENCE

BY DIPALI BANKA

Cover Story

THE TRAI EFFECT

BY DIPALI BANKA

Cover Story

WHY PRINT IS GOING STRONG

BY DIPALI BANKA (With inputs from Christina Moniz BY Beryl Menezes BY Neethu Mohan BY Ruhail Amin BY Anam Khan and Apeksha Mishra)

Cover Story

PITCH AGAINST DISCOUNTS: WILL IT WORK?

BY DIPALI BANKA

CMO File

SYSKA ADDS TO ITS POWER

BY DIPALI BANKA

CMO File

TVS MOTOR COMPANY RIDES FOR THE REAL STARS

BY DIPALI BANKA

CMO File

HOW SKECHERS IS PICKING UP PACE IN INDIA

BY DIPALI BANKA

CMO File

HP INDIA MOVES TOWARDS PERSONALIZATION

BY DIPALI BANKA

TOP STORY

‘Humans Respond to Humans, not Code'

In an AI-driven world, some brands stand out by embracing emotional storytelling—this one’s a look at how heart still leads in a data-led age

The Caratlane to Chic

India's Pulse Hits Rs.750 Crore

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