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Reverse Sweep or Straight Drive? It’s all about Self-Belief and Conviction

Amit Relan, Co-Founder & CEO of mFilterIt, shares how cricket inspires resilience and strategic thinking beyond the pitch

BY Amit Relan
10th March 2025
Reverse Sweep or Straight Drive? It’s all about Self-Belief and Conviction

Being a CEO & Co-Founder of one of the leading AdTech companies, one might assume that my interests and motivations lie within the tech industry. Yes, Tech innovation fuels my professional drive, but it’s cricket that provides a unique form of inspiration, resilience, and strategic thinking that transcends the boundaries of the cricket pitch.
Spending the weekend with pads on the cricket pitch with my group of friends gives me the energy that drives me through the weekdays and ace the entrepreneurial game. Like any other Indian kid, I too fell in love with the game in the hot summers. from the streets to the school grounds. I was smitten by the game’s intensity, strategy, and the camaraderie it fosters. Little did I know then that the lessons I absorbed from cricket would serve as the bedrock of my entrepreneurial journey.
On the cricket field or off it, setbacks are inevitable. Whether it’s a bad decision, a missed opportunity, or an unexpected turn of events. The game teaches the ability to bounce back from adversity. It has instilled in me the resilience to face challenges head-on and keep pushing forward with more focus and determination.
Working in a diverse emphatic work environment at Nokia honed my strategic thinking. The game has taught me the importance of strategy, teamwork, and the value of meticulous planning—skills that are indispensable. Every opportunity in life comes with a unique set of challenges that require adaptability to handle different scenarios and teach new things. Sometimes, a situation requires a reverse sweep rather than playing a straight drive—the shot I love. Every interaction teaches new things. Success is not achieved in isolation but through collective effort and synergy. Whether you’re batting, bowling, fielding, or are the CEO of a company, every team member has a role to play.
The willingness to put in the hard work, day in and day out, even when the odds seem stacked against you, is what keeps me going. The pursuit of excellence and the desire to make a positive impact. Whether it’s scoring runs on the cricket field or developing innovative solutions, the thrill of pushing boundaries, overcoming obstacles, and achieving success is what drives me forward.
The game has been more than just a sport for me, it’s been a source of inspiration, resilience, and strategic thinking that has shaped my approach and personal life. The lessons I’ve learnt on the cricket field continue to guide me in my professional journey.

  • TAGS :
  • #India
  • #cricket
  • #Authored Article
  • #Cricket India
  • #Amit Relan
  • #mFilterIt
  • #Cricket beyond the pitch

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