Reliance Retail has announced the acquisition of Kelvinator, a move aimed at strengthening its position in India’s consumer durables market.
The company stated that the acquisition aligns with its broader strategy to expand its offerings in home appliances. By combining Kelvinator’s legacy in the segment with Reliance Retail’s existing infrastructure, the company plans to increase product accessibility across the country.
“Our mission has always been to serve the diverse needs of every Indian by making technology accessible, meaningful, and future-ready,” said Isha M Ambani, Executive Director, Reliance Retail Ventures Limited (RRVL). “The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers. This is powerfully supported by our unmatched scale, comprehensive service capabilities, and market-leading distribution network.”
Reliance Retail said the integration of Kelvinator will help it expand its consumer durables portfolio, improve customer engagement, and cater to evolving demand in the segment.
