Birla Opus Paints has unveiled the next chapter in its ‘Celebrating Colours of India’ campaign. Set against the backdrop of Jaipur’s Hawa Mahal, this animated film brings alive the essence, pride and visual richness of India’s heritage through the lens of colour.
This latest installment continues the animated approach, reintroducing the Opus Boy as he endeavors to spread joy and deepen the premise of transformation through colour. The film captures his role in bringing joy to clean-up marshals stationed at the monument.
Commenting on the film launch, Inderpreet Singh, Head – Marketing, Birla Opus Paints, added, “Strategically building on the success of our 'Gateway of India' film, we are scaling our 'Duniya Ko Rang Do' philosophy. Through our Opus boy, we illustrate how colour, through small, impactful acts, can breathe new life into familiar spaces.”
The communication and film have been conceptualised by Leo India and Zombie Studios, Brazil and is being amplified across various media channels, including TV, Digital, OOH, Print, and Radio.
