DaMENSCH, a men’s innerwear brand, has launched its latest campaign titled ‘The Most Comfortable Man wears DaMENSCH’. The campaign celebrates individuals who move through life with a deep sense of ease, purpose, and confidence.
Bringing together a mix of personalities, the campaign features achievers from across the country. The line-up includes Vispy Kharadi, a 16-time Guinness World Record holder; rapper Yelhomie, who gives voice to Manipur through his bilingual conscious rap; and Rishi Solanki, a fitness and lifestyle entrepreneur. Joining them are DJ Danesh Doctor; Sharmaji ka beta fame, RJ and comedian Vidit Sharma; and fashion model Amit Eapan.
Speaking about the campaign, Anurag Saboo, Co-Founder and Director at DaMENSCH, said, “At DaMENSCH, we believe that comfort goes beyond fabric and fit. Our brand DNA is built on confidence, innovation, and the freedom to be yourself, and this campaign truly brings that to life. We genuinely believe that everyone is at their best when they are comfortable, and this campaign reflects exactly that. We’ve brought together six men who embody this philosophy in their everyday lives. Each talent featured in the film represents a unique expression of modern masculinity, grounded in self-belief, ease, and purpose. This is the essence of what DaMENSCH stands for.”
