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BY Eularie Saldanha

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BRAND: Vivo India

Chief Creative Officer & Managing Partner: Russell Barrett
CEO & Managing Partner: Subhash Kamath
Managing Director: Arvind Krishnan
Head of Planning: Sanjay Sharma
Executive Creative Director: Vasudha Misra
Copy: Vasudha Misra
Art: Rodrigues Robert, Aastha Gupta
Agency Producer: Rahul Kulkarni
Business Director: Rajat Pandey
Business Partner: Manas Dewan, Sankalp Anand


The campaign revolves around the phone’s features. Our job was to highlight them in a way that was informative yet, charming. We focused on the informative part; the charm was handled by the kid and Mr. Aamir Khan.

Vasudha Misra
ECD, BBH Delhi


With V19 campaign, our strategy was to showcase how everyday simple moments when captured become memories to treasure. We believe it is these memories that are the glue that strengthens our relationships. Hence, the film strategically showcases the feature benefits of the device while highlighting the beautiful relationship between the Uncle – Aamir Khan and his nephew.

Nipun Marya
Director, Brand Strategy, Vivo India.

BRAND: Cadbury Dairy Milk Silk
‘How Far Will You Go for Love’

Client: Mondelez India Foods Pvt. Ltd.
Creative Agency: Ogilvy India
Media Agency: Wavemaker India
Chief Creative Officer Worldwide: Piyush Pandey
Chief Creative Officers, India: Kainaz Karmakar & Harshad Rajyadaksha
Chief Client Officer, India: Hephzibah Pathak
Associate President: Prakash Nair
Creative team: Zenobia Pithawalla, Mihir Chanchani & Vishal Rajpurkar
Digital Team: Neville Shah & Karthik Krishnan
Planning team: Ganapathy Balagopalan, Bhakti Malik & Prasidh Dalvi


Every great love story starts with a simple question, how far will you go for love? We thought why not make the starting point of all great love stories, the new brand positioning. What we’d like to do is to make every youngster in love, wish somebody created a Silk - like moment for them.

Zenobia Pithawalla
Senior Executive Creative Director, Ogilvy India


The new proposition ‘How Far Will You Go For Love’ kick started with the Valentine’s Day campaign earlier this year and has now turned into a ritual of sparking new relationships. The aim is to continue to make Cadbury Dairy Milk Silk an integral part of expressing love for your special ones, through gestures big and small that go above the norm.

Anil Viswanathan
Director – Marketing (Chocolates), Mondelez India

BRAND: Fastrack
‘The Fit-Outs Collection’

Client: Kalpana Rangamani, Ayushman Chiranewala, Pooja Sharma, Anne Chacko, Anuja Salvi, Kirti Verma
Agency: Lowe Lintas, Bangalore
Creative Team: Sagar Kapoor, Puneet Kapoor, Shiv Parameswaran, Deepesh Rajan, Richa Jain, Bobby Thomas, Hamza Bhavnagarwala
Account Management: Sonali Khanna, Bhupender Agarwal, Radhika Bhattacharya, Ritisha Mondal
Planning: Kishore Subramanian, Easo John, Namrata Sukumar
Production House: Catnip Culture (Director: Reema Sengupta)


Ananya epitomizes the ever-so-fluid and undefinable state of today’s youth. They are un-slottable with a colourful authentic expression bursting out every second. An expression that flows out like their breath and doesn’t care two hoots about judgments from the rest of the world. This ad takes inspiration from that state and is an attempt to capture the feeling in a fun way.

Puneet Kapoor
Regional Creative Officer, Lowe Lintas


Fit Outs, a fun and quirky collection is the first in the pipeline for the year with many more to follow. These collections without doubt will appeal to the Gen Z girls and aid in turning a new page in the fashion credential for Fastrack. The film is a fun and quirky take on life encouraging the youth to fit out, be weird, be lame and be themselves with no reservation.

Ayushman Chiranewala
Marketing Head, Fastrack

BRAND: Mahindra Lifespaces
Iss Ghar Ki Bohot Yaad Aayegi

Name of the Creative Agency: Network Advertising
Chief Creative Officer: Shayondeep Pal
Chief Operating Officer: D B Murli
Chief Strategy Officer: Sunit Khot
Vice President (Client Services): Samson


The idea of the film is rooted in a basic insight. As human beings, the desire is to always long for something we don’t have. To put it simply, the longing we will have for our homes as we inch towards normalcy and go out for work reflects this insight. We will miss what we all experienced at home during the lockdown. It sits beautifully well with the Mahindra Lifespaces brand promise of Joyful homecomings.

Shayondeep Pal
Chief Creative Officer, Network Advertising


In the last couple of months, each one of us has realized anew the significance of quality time spent at home with those we care for. At Mahindra Lifespaces, we recognize that these moments of togetherness will remain indelibly etched in our memories as we move on to a post-lockdown life. For us, these moments comprise the very essence of Joyful Homecomings.

Arvind Subramanian
CEO - Mahindra Happinest; MD & CEO Designate –
Mahindra Lifespace Developers Ltd.

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Tags : Fastrack Mahindra Lifespace Vivo India Cadbury Dairy Milk Silk