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BY Eularie Saldanha

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BRAND: Titan Raga
‘Proud to be Me’

Created by: Ogilvy Bangalore
Chief Creative Officer: Mahesh Gharat, Kiran Anthony
Group Creative Director: Divya Bhatia
Script writer: Divya Bhatia
Managing Partner, South: Tithi Ghosh
Account Management: Akshatha Poojari, Anukriti Som, Arpita Sarkar
PR Agency: AdfactorsPR
Production House: The Magic Box
Director: Jahaan Noble
Executive Producer: Mayur Patel
Director of Photography: Kunal Kuray
Music: Anurag Bhagat
Cast: Kumar Iyer
Post Production Head: Neeraj Saini


In many ways I feel, this film is a natural step forward in thought-leadership. The world needs more inclusivity, acceptance and kindness. Begin with oneself, share with the universe.

Divya Bhatia
Group Creative Director, Ogilvy


Raga as a brand has always celebrated one’s individuality and strength. ‘Proud to be me’ is all about cherishing one’s real self and taking pride in who we are.

Sirish Chandrashekar
Marketing Head, Titan Watches

BRAND: Kotak

Platinum OOH
Irshad Chippa: DGM Platinum West
Payal Shah: Sr. Business Manager / Client Servicing
Mandeep Kalsi: Client Servicing Executive

Kotak Marketing Team
Elizabeth Venkataraman


We always believed that OOH campaigns would pick up once the Unlocking phase starts. Kotak Bank has always been known for doing great outdoor campaigns. We managed to carve an impactful once again. The campaign was executed during our WFH status. It’s been a great learning experience.

Dipankar Sanyal
CEO, Platinum Outdoor


We are delighted to have introduced India’s first zero-contact, Video KYC savings account through which Kotak customers can now open a full-fledged savings account from the comfort of their home. While the campaign is being driven by digital media, with the lockdown gradually being lifted, we decided to selectively include OOH media in our campaign targeting key, high-impact locations in Mumbai.

Elizabeth Venkataraman
Joint President - Consumer, Commercial &
Wealth Marketing, Kotak Mahindra Bank

BRAND: OkCupid

Brand: OkCupid
Client: Sitara Menon, Marketing Manager, OkCupid-India
Creative Agency: Dentsu WebChutney
Creative Team: Siddhi Desai, Senior Creative Director and GD Prasad, AVP Client Services & Leader, Corporate Strategy


At a time when everyone could do with a little extra support, minority communities could do with a whole lot more - and that’s exactly what #AllyOfLove calls for. OkCupid is an ally in itself, and with this campaign, we’re aiming to garner support from people outside the LGBTQIA+ community to join us in standing up for people’s freedom to love whoever they want.

Siddhi Desai
Senior Creative Director, Dentsu Webchutney


OkCupid’s early brand promise still holds true today with 13 sexual orientations, 22 gender options and over 3,000 questions on the platform. Through the app and the campaign, OkCupid empowers millennials to show who they are and reminds us that to be an ally of love, one should just be willing to accept and celebrate love in every shade of the rainbow.

Melissa Hobley
CMO, OkCupid

BRAND: Water Kingdom

Client: EsselWorld Leisure Pvt. Ltd.
Brand: Water Kingdom
Client Lead: Paresh Mishra (Sr. VP - Sales & Marketing)
Agency: Wunderman Thompson
Agency Lead: Samarth Shrivastava (Sr. VP & Exec. Business Director)
Creative Team: Manish Ajgaonkar & Kamlesh Shankar
Account Management: Soumya Chattopadhyay & Radhika Majithia


Entertainment & joy with water are the 2 crucial terms missing from our lives at the moment. The communication developed, which is a long copy ad with a difference, brings out the much required glimpse of joy when the reader actually reads the ad last line upwards. It’s a symbolic representation of how in the current situation, our life has turned upside down but there’s glimmers of hope and we are swimming towards it.

Samarth Shrivastava
Sr. VP & Exec. Business Director, Wunderman Thompson Mumbai


We at EsselWorld and Water Kingdom, are eagerly wanting to see the happy faces back in our Park so that we could entertain each and every person that have been frustrated and anxious to come out in the open and breathe in the fresh air under the open sky! With that very thought, Wunderman Thompson has created this wonderful advertisement for us that has a little element of surprise and happiness.

Paresh Mishra
Senior Vice President, Sales & Marketing, EsselWorld Leisure Pvt. Ltd

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Tags : OkCupid Kotak Titan Raga Water Kingdom