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BRAND: Facebook India
‘More Together’

CREDITS
Agency: Taproot Dentsu
Co-Founder, Taproot Dentsu and Creative Chairperson, Dentsu Aegis Network India: Agnello Dias
Co-founder and Chief Creative Officer: Santosh Padhi
Chief Executive Officer: Umesh Shrikhande
Executive Creative Director: Pallavi Chakravarti
General Manager: Ayesha Ghosh
Head of Strategic Planning: Shashank Lanjekar
Senior Creative Director: Neeraj Kanitkar
Group Head (Copy): Gauri Burma
Account Supervisor: Ana Iman
Associate Vice President: Radhika Sabherwal

AGENCY
When it came to looking out for each other in the months gone by, we found that Facebook was a vehicle. People were the fuel. This is the simple truth the campaign tries to capture. When times are tough, we truly can do more together than we can alone.

Pallavi Chakravarti
Executive Creative Director, Taproot Dentsu

CLIENT
At the core of this campaign is our brand belief that people can do more together than alone. Through this campaign, we are shining a spotlight on the real stories that have inspired us, and hope more and more of our consumers will recognise that people are indeed each other’s best resources. Sometimes all you need to do is reach out to the world.

Avinash Pant
Director-Marketing, Facebook India

BRAND: Pepperfry
Swadeshi Is Great

CREDITS
Agency: Law & Kenneth Saatchi & Saatchi
Creative Team: Trishay Kotwal, Pritam Shettigar, Gauri Gokarn, Shahid Sheikh, Anand Vyas, Smita Misra
Account Management: Debarjyo Nandi, Nivedita Lahiri, Shubhrav Phate
Account Planning: Snehasis Bose
Senior Agency Producer: Vijay Vigamal
Production House: Prodigious Brand logistics

AGENCY
We wanted to deliver the message with simplicity and authenticity, really focusing on the skill and dedication of the master craftsmen who create these exquisite pieces. The entire campaign is an ode to swadeshi furniture and everything that goes into making it so special.

Trishay Kotwal
Executive Creative Director, Law & Kenneth Saatchi & Saatchi

CLIENT
Pepperfry has not only made beautiful handcrafted furniture affordable and accessible but also empowered local artisans and manufacturers. Through this campaign, we are celebrating these skilled craftsmen and encouraging consumers to buy Indian furniture not only because it is Indian but because it is superior, beautiful, durable and stylish.

Kashyap Vadapalli
Chief Marketing Officer & Business Head, Pepperfry

BRAND: Gold Water Shield
“Drama kyon?”

CREDITS
Agency: 82.5 Communications
Chairman & Chief Creative Officer: Sumanto Chattopadhyay
Co-Chairman & Chief Executive Officer: Kapil Arora
President, West: Samrat Bedi
Executive Creative Director and Creative Head, Mumbai & Kolkata: Mayur Varma
Group Creative Directors: Durga Bangde, Rwitayan Mukherjee
Associate Creative Director: Shomali Partagalkar
Creative Controller: Sandeep Dogra
Head of Strategic Planning: Rishabha Nayyar
Planning Director: Ruma Singhal

AGENCY
When you have a product as good as gold and a reputation to match, you can afford to say it like it is. Surprisingly few brands have the stature to carry off this straight-shooting approach, making our communication unique.

Sumanto Chattopadhyay
Chairman and Chief Creative Officer, 82.5 Communications

CLIENT
ACC has always been an innovator at heart. Gold Water Shield is our testament to that. With such a compelling USP, we decided to talk about it straight up, without frills and drama.

Ashish Prasad
Chief Marketing Officer and Strategic Initiatives, ACC Limited

BRAND: Budweiser 0.0
#RuleTheNew

CREDITS
Agency: Animal
Client: Alexander Lambrecht, Udit Mediratta, Soumitra Choubey
Creative Directors: Sayantan Choudhury, Kunel Gaur
Writer: Sheetal Raghav
Account Management: Sharon Borgoyary, Shruti Aggarwal
Design Team: Naveed Hussain, Samya Ghosh, Arun KP

AGENCY
When the going gets tough, the tough think of innovative ways to overcome adversities; then film and upload them to inspire others. With a little encouragement from Budweiser of course. This was the premise behind our online activation to find the kings who are ‘ruling the new’. Till date, we’ve received thousands of entries.

Sayantan Choudhury
Creative Director and Partner, Animal

CLIENT
The ‘Rule The New’ initiative ensures that our partners and patrons are aware of, and well-equipped, with hacks to effectively conquer the new normal safely. We are delighted with the overwhelming response garnered till date, and the absolute creativity of each hack only re-instils our belief that together we will emerge triumphant.

Alexander Lambrecht
VP Marketing – South Asia, AB InBev