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LATEST AD CAMPAIGNS

BY Eularie Saldanha

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BRAND: Horlicks


CREDITS
Client: Horlicks India
Creative Agency: FCB India
CCO: Swati Bhattacharya
Creative Team: Anusheela Saha
Servicing Lead: Priya Agarwal
Account Management: Devika Sharma
Planning: Kizie Basu
Production House: Good Morning Films

AGENCY
Through this special film, we seek to celebrate the deeper meaning of growth that stems from courage and confidence. We truly believe that children, when enabled to their full potential, will lead the world through change and troubled times.

Sudhir Sitapati
Executive Director, Foods & Refreshment, HUL

BRAND: Lizol
‘Safe To Touch’

CREDITS
Agency: McCann
Production house: Picture Perfect
Producer: Rickii Kapoor/ Sangeeta Kapoor
Director: Milind Dhaimade
DOP: Priya Seth
Post-production: Prime Focus
Music: Gaurav Chatterjee

AGENCY
It’s important for us to educate consumers on the need for Surface disinfection along with Personal hygiene. Lizol’s range of Disinfectant multi-surface cleaners have been tested and proven effective at killing Covid-19 virus. With the new campaign Lizol aims to educate consumers to not just Clean but Disinfect their homes making every surface Safe to Touch.

Sukhleen Aneja
CMO, Marketing Director, RB Hygiene, South Asia

BRAND: Principal Asset Management
#ItihasGawahHai

CREDITS
Agency: FoxyMoron
Language: Hindi
Creative, Design & Media Planning : FoxyMoron
Production Agency: The Rabbit Hole

AGENCY
The #ItihasGawahHai campaign aims to provide answers to reluctant investors who want to know about strategies for investing, especially in periods of uncertainty, while helping to increase affinity to mutual funds and increase the penetration of the category in the country.

Bharat Ravuri
Managing Director, Principal Asset Management

BRAND: Mi India

CREDITS
Client: Xiaomi
Sandeep KS- Associate Director, Redmi India Marketing
Yashi Bisan- Senior Brand Executive, Redmi Marketing
Agency: Brave New World
Joono Simon, Chief Creative Officer, Brave New World
Nivina Hameed, Creative Director, Brave New World
Joseph Thomas, Creative Supervisor, Brave New World
Manan Trivedi, Creative Producer, Brave New World

AGENCY
The Note 9 Pro Max looks good, feels brilliant, performs like a dream and has the hero-like quality our fans claimed. We instantly decided that the phone had to be the central character of the television commercial all while weaving with a compelling narrative around its features. The video sequence is set inside a Metro compartment which is symbolic of the microcosm of the ‘Note’ cult.

Sandeep KS
Associate Director, Redmi India Marketing




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Tags : Horlicks Lizol Principal Asset Mi India