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BY Eularie Saldanha

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BRAND: Sonata - ‘Hum Na Rukenge’

Agency: DDB Mudra
National Creative Director: Rahul Mathew
Executive Creative Director: Vishnu Srivatsav
Senior Creative Director: George Sebastian
Creative Team: Vasanth Poodipeddi, Sayok Ray
President and Managing Partner – DDB Mudra South: Ranji Cherian
Account Management: Nahum Jacob, Kiran Nair
Planning: Amit Kekre, Phalgun Reddy, Sneha Kanukolanu

The lockdown has had a severe impact on our economy. But this phase also helped people unlock new ways of operating and getting back to normalcy. Hum Na Rukenge is a simple message that come what may, we will move ahead to help the economy get back to shape.

Vishnu Srivatsav
Regional Creative Head - Advertising and Digital,
DDB Mudra

‘Hum Na Rukenge’ is relevant and current extension of the brand ethos, ‘Khud Par Yakeen’. The campaign acknowledges the perseverance of people emerging from challenging situations unleashed by the pandemic. ‘Hum Na Rukenge’ salutes the spirit that keeps the nation going.

Subish Sudhakaran
Marketing Head, Sonata

BRAND: Skechers D’Lites

Agency: Leo Burnett
Managing Director - India &
Chief Creative Officer - South Asia:
Rajdeepak Das
Managing Director -India &
Chief Strategy Officer – South Asia:
Dheeraj Sinha
Executive Creative Director: Neel Roy
Creative Director: Tinna Rajput

Dance has always been a central form of self-expression and just like the iconic Skechers D’Lites collection and our campaign draws a parallel between the two encouraging everyone to keep moving forward in life.

Rajdeepak Das
Managing Director – India & Chief Creative Officer –
South Asia, Leo Burnett

With this announcement, we have also launched the newest collection in our flagship lifestyle range—Skechers D’Lites—and welcome Ananya to the Skechers family where she will be a perfect ambassador thanks to her role as an influencer to her fans of all ages.

Rahul Vira
CEO, Skechers
South Asia Pvt. Ltd.

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