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LATEST AD CAMPAIGNS

BY Aniket Tembulkar

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BRAND: ATHER ENERGY
BREAK THROUGH

CREDITS
Agency:
Brave New World

AGENCY
Ather, as a brand, believes in making a paradigm shift within the category with a product that is radically progressive and more competent. Our commercial attempts to separate the lacklustre legacy world that makes incremental steps and the exciting world that Ather ushers in.
Joono Simon
Founder & CCO, Brave New World

CLIENT


BRAND: SUNFEAST CAKER
PAET KO DO KUCH GREAT

CREDITS
Creative Agency:
FCB Ulka

AGENCY
Sunfeast Caker is made for all kind of cake lovers. It isn’t a good option, it’s a great option. That’s why we wrote ‘Paet Ko Do Kuch Great.’ The idea was to own that moment when your paet goes ‘gud-gud’ which is the moment that’s in-between meal times.
Romit Nair
Creative Head, FCB Ulka

CLIENT


BRAND: GODREJ CONSUMER PRODUCTS LTD (GCPL)
#SAYNOTOFOODPOISONING

CREDITS
Agency:
Lowe Lintas

AGENCY
The task was to educate people about how cockroaches spread diseases. Group Creative Directors, Navin Chawla and Vishal Bagade found an interesting way to land this message, using the visual device of quasi-enforcement authorities, as in several popular TV series.
Shantanu Sapre
Executive Director at Lowe Lintas

CLIENT
Through this TVC campaign, Godrej Lal HIT instills confidence amongst people by ensuring protection against these deadly roaches. With its proven ability of killing hidden cockroaches, Lal HIT ensures no space or corner is ignored where they can breed and multiply.
Sunil Kataria
CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL)






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Tags : ITC Limited Godrej Consumer Products LTD (GCPL) Ather Energy