BRAND: PLATINUM GUILD INTERNATIONAL
‘#LOVELEADSUS’ CAMPAIGN
CREDITS
Agency: Dentsu Webchutney
Client: Platinum Guild International, India
AGENCY
“The campaign was conceptualised as an ode to strength and power of love to beat all the odds, and the film’s storyline highlights this message that is sure to resonate with various couples who have been on the same journey this year.”
Sumera Dewan
AVP Account Management, Dentsu Webchutney
CLIENT
“Amid all the gloom, what we actually uncovered was that in relationships people had a greater appreciation for their partner. It is exactly what a love that is rare would look like at a time like this. And that’s what platinum stands on - rarity.”
Sujala Martis
Director - Consumer Marketing, Platinum Guild International – India
BRAND: PULSE (DS CONFECTIONARY PRODUCTS)
‘PRAN JAAYE PAR PULSE NA JAAYE’ CAMPAIGN
CREDITS
Agency: Wunderman Thompson
Production House: Vaibhav Kumaresh Studios
AGENCY
“Pulse stands for joy and uniqueness. The irresistibility of Pulse lends itself to this unique proposition. We wanted to make simple, short, and share-worthy stories and stick figures give an exciting take to our narrative.”
Sundeep Sehgal
Executive Creative Director, Wunderman Thompson
CLIENT
“The brand must keep re-inventing execution themes to retain the excitement around the proposition of ‘Pran Jaaye Par Pulse Na Jaaye’. The campaign brings in a new, exciting style of content in an amusing and entertaining way.”
Arvind Kumar
JGM, Marketing, DS Confectionary Products Ltd.
BRAND: WACOAL -
‘FEELS SO FINE’ CAMPAIGN
CREDITS
Agency: McCann WorldGroup India
Client: Wacoal India
AGENCY
“Through this brand campaign, we are interacting with women who constantly seek finer experiences in life. The campaign demonstrates fine nuances, indulgences, moments and experiences that allow the product to interact beautifully. And this is laced with a catchy and hummable track!”
Suchismita Ganguli
Vice President, McCann WorldGroup India
CLIENT
“We have had an exciting journey so far and are thrilled to be moving forward in a new direction with the launch of Wacoal’s first advertisement campaign ‘Feels So Fine’ in India. We have launched this campaign across digital and television platforms.”
Pooja Merani
Business Head, Wacoal India
BRAND: MAHINDRA GROUP
#SKILLHAITOHFUTUREHAI CAMPAIGN
CREDITS
Agency: FCB Interface
Production House: Gulliver Motion Pictures
AGENCY
“Notwithstanding the pandemic and the economic slowdown, skills are the need of the hour. Both for businesses and for the youth. With this simple, emotional film we have tried to bring alive the socio-economic importance of skilling.”
Robby Mathew
Chief Creative Officer, FCB Interface
CLIENT
“Our corporate purpose is creating a positive impact on the communities we serve and enabling them to ‘Rise’. The #SkillHaiTohFutureHai campaign is our message to today’s youth to focus on acquiring skills which will truly empower them to succeed in life.”
Ruzbeh Irani
President, Group Human Resources & Communications, Mahindra Group