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LATEST AD CAMPAIGNS

BY Anjana Naskar

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BRAND: PLATINUM GUILD INTERNATIONAL
‘#LOVELEADSUS’ CAMPAIGN

CREDITS
Agency: Dentsu Webchutney
Client: Platinum Guild International, India

AGENCY
“The campaign was conceptualised as an ode to strength and power of love to beat all the odds, and the film’s storyline highlights this message that is sure to resonate with various couples who have been on the same journey this year.”
Sumera Dewan
AVP Account Management, Dentsu Webchutney

CLIENT


BRAND: PULSE (DS CONFECTIONARY PRODUCTS)
‘PRAN JAAYE PAR PULSE NA JAAYE’ CAMPAIGN

CREDITS
Agency: Wunderman Thompson
Production House: Vaibhav Kumaresh Studios

AGENCY
“Pulse stands for joy and uniqueness. The irresistibility of Pulse lends itself to this unique proposition. We wanted to make simple, short, and share-worthy stories and stick figures give an exciting take to our narrative.”
Sundeep Sehgal
Executive Creative Director, Wunderman Thompson

CLIENT


BRAND: WACOAL -
‘FEELS SO FINE’ CAMPAIGN

CREDITS
Agency: McCann WorldGroup India
Client: Wacoal India

AGENCY
“Through this brand campaign, we are interacting with women who constantly seek finer experiences in life. The campaign demonstrates fine nuances, indulgences, moments and experiences that allow the product to interact beautifully. And this is laced with a catchy and hummable track!”
Suchismita Ganguli
Vice President, McCann WorldGroup India

CLIENT


BRAND: MAHINDRA GROUP
#SKILLHAITOHFUTUREHAI CAMPAIGN

CREDITS
Agency: FCB Interface
Production House: Gulliver Motion Pictures

AGENCY
“Notwithstanding the pandemic and the economic slowdown, skills are the need of the hour. Both for businesses and for the youth. With this simple, emotional film we have tried to bring alive the socio-economic importance of skilling.”
Robby Mathew
Chief Creative Officer, FCB Interface

CLIENT
“Our corporate purpose is creating a positive impact on the communities we serve and enabling them to ‘Rise’. The #SkillHaiTohFutureHai campaign is our message to today’s youth to focus on acquiring skills which will truly empower them to succeed in life.”
Ruzbeh Irani
President, Group Human Resources & Communications, Mahindra Group

 

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Tags : Wacoal Mahindra Group Platinum Guild International Pulse (DS Confectionary Products)