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LATEST AD CAMPAIGNS

BY Mitaksh Jain

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BRAND: TATA COFFEE GRAND
CAMPAIGN: SHIK-SHIK-SHIK

CREDITS
Agency: Lowe Lintas

AGENCY

“With Tata Coffee Grand, we have the decoction crystals. Besides delivering a superior cup of coffee, these crystals also make a unique ‘Shik-Shik-Shik’ sound when one shakes the pack. So great coffee was always known by its aroma, it will now be known with its sound.”
Sagar Kapoor
Chief Creative Officer - Lowe Lintas

CLIENT

BRAND: GODREJ PROTEKT MAGIC
CAMPAIGN: PROTEKT MAGIC HANDWASH

CREDITS
Agency: Creativeland Asia

AGENCY
“This is truly a revolutionary product – magical, I would add. It’s magic at so many levels - innovation, price point and germ protection. Our effort was to make a piece of communication that actually called out all the magic in the product.”
Anu Joseph
Chief Creative Officer, Creativeland Asia

CLIENT

BRAND: CIPLA HEALTH LTD.
CAMPAIGN: OMNIGEL PAIN RELIEF

CREDITS
Agency: Brand David Communications

AGENCY
“The pain relief category often tends to walk around with a very serious expression. The current campaign takes on people’s tendency to reach out for just about any over-the-counter product for pains and aches, which don’t do anything more than just providing temporary relief.”
Varsha Desai
Group Creative Director, Brand David Communications Pvt. Ltd

CLIENT

BRAND: HINDWARE
CAMPAIGN: THOUGHTFUL IS BEAUTIFUL

CREDITS
Agency: Fingerprint Films

AGENCY
“Our collaboration with the marketing team of Hindware to design a distinct look and narrative for this TVC has been very exciting. Our attempt has always been to create stories that audiences find memorable.”
Karan Shetty
Director, Fingerprint Films

CLIENT
”Hindware has carved a niche for itself as a relevant and trusted brand, as it has proven its dynamic capability to evolve with changing aesthetics over the years. It understands its consumers, and its patrons trust Hindware to offer the best bath-ware products in India.”
Sudhanshu Pokhriyal
Chief Operating Officer, Bath Products, Brilloca Limited

 




 

 

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Tags : Hindware Cipla Health Ltd. Tata Coffee Grand Godrej Protekt Magic