BRAND: ADITYA BIRLA FINANCE
CAMPAIGN: #SAPNOKISUNO
CREDITS
Agency: AutumnGREY
AGENCY
“The idea was to encourage all dreamers to listen to their dreams and not get bogged down by the plethora of questions and all the discouragement that one has to deal with, especially in these times more than ever before.”
Bodh Deb
Vice President & Branch head, AutumnGREY
CLIENT
“Through the campaign #SapnoKiSuno, we hope to inspire every person to just listen to one voice – the voice of their dreams. We aim to make them aware that we’re well positioned to partner all their dreams, with our well-diversified range of loan solutions.”
Ajay Kakar
Chief Marketing Officer, Aditya Birla Capital Limited
BRAND: FASTRACK
CAMPAIGN: REFLEX 3.0 #STARTANYWHERE
CREDITS
Agency: Lowe Lintas
AGENCY
“Fastrack has always stood for the audacious and uninhibited expression of youth identity which can’t be locked in templates or boxes. That’s the central idea of this film with the many features of Reflex 3.0, keeping a tab with its exciting modes no matter where you start.”
Puneet Kapoor
Regional Creative Officer, Lowe Lintas
CLIENT
“The latest Fastrack Reflex 3.0 smart band comes with 10+ sports modes which makes starting your fitness journey as easy as it gets. The film beautifully lands the message: With the Reflex 3.0, you can start your fitness journey just anywhere.”
Ajay Maurya
Head of Marketing, Fastrack
BRAND: MTR FOODS
CAMPAIGN: #HANDSOFAUTHENTICITY
CREDITS
Agency: Wavemaker India
AGENCY
“Through this campaign, we wanted to showcase the real heroes who bring the best of these spices to us despite the hardships they experience in their daily lives. The film depicts the story of Indian culture which is strongly rooted in its origin.”
Karthik Nagarajan
Chief Content Officer, Wavemaker India
CLIENT
“Story of Byadagi captures the passion and pride with which the women have been contributing to MTR’s promise of authenticity for generations. We found a great partner in Wavemaker and they helped us bring this story to life beautifully.”
Sunay Bhasin
Chief Marketing Officer, MTR Foods
BRAND: FACEBOOK
CAMPAIGN: MORE TOGETHER
AGENCY
“It’s in our DNA to do more for ourselves and the world we live in. This campaign will capture many such stories and trace the trajectories of people like you and me, who shared something with the world and got so much more back in return.”
Pallavi Chakravarti
Executive Creative Director, Taproot Dentsu
CLIENT
“We see different ways in which people come together on Facebook to create meaningful connections. Our consumer marketing journey is focused on showcasing these diverse stories with the underlying belief that people can do more together than alone, and we continue to rally behind it.”
Avinash Pant
Director - Marketing, Facebook India