Brand: Lenovo India
Campaign: Lenovo Aware
Agency: Taproot Dentsu
AGENCY
“Lenovo IdeaPad with Smart Learning Solutions makes LFH that much better for students. So, while crafting the campaign we relied on the one thing that makes school such a delight – a friend one can count on.”
Neeraj Kanitkar, ECD, Taproot Dentsu, Mumbai"
CLIENT
“As students get started with the new education session, this campaign attempts to highlight these real-world learning challenges and suggest a possible aid to parents. It is interesting and ironic that we found inspiration in a ‘pre-pandemic physical classroom.”
Amit Doshi - Chief Marketing Officer, Lenovo India
Brand: JSW Group
Campaign: #RuknaNahiHai
Agency: Ogilvy India
AGENCY
“The creative idea explores this undying spirit of our athletes. To never give up and never feel down when it comes to any situation, because behind every dark cloud lies a silver lining of an opportunity waiting to be explored. 365 days extra wali training is that silver lining."
Sukesh Nayak, Chief Creative Officer, Ogilvy India
CLIENT
“Our campaign, Rukna Nahi Hai is both, an ode to their undying spirit and a final push of encouragement as they will now step in rings, on mats, in arenas and do all they can to make everyone take notice of the Indian flag and anthem in Tokyo.”
Parth Jindal, Managing Director JSW Cements and JSW Paints
Brand: Vi
Campaign: Vi Hero Unlimited
Agency: Ogilvy South
AGENCY
“The task was to differentiate Vi Hero Unlimited from the rest by bringing out the two most relevant pain points, running out of data in the middle of the night, and over the weekend. We got Vinay Pathak on board to do this without sounding too preachy or prescriptive.”
Kiran Antony, CCO, Ogilvy South
CLIENT
“Mobile data has become a basic necessity for us all, even more so in the current scenario. With our campaign for Vi Hero Unlimited, we chose to highlight the concerns faced by most prepaid customers when they run out of data, and how our latest offering alleviates those concerns.”
Avneesh Khosla, Chief Marketing Officer, Vi