BRAND: MMTC-PAMP
Campaign: Shuddh Se Shubh Shuruaat
AGENCY
“The story brings out this beautiful amalgamation of old and new traditions, and showcases how those new beginnings can be #ShuddhSeShubh with the purest MMTC PAMP minted gold.”
Swati Balani
Executive Creative Director- AutumnGrey, Bangalore
CLIENT
We recognize the need to invest into one’s future through gold, and MMTC-PAMP’s 24K, 999.9 purest gold stand testimony to the finest Swiss craftsmanship available in India.”
Vikas Singh
MD & CEO, MMTC-PAMP
BRAND: Voltas
Campaign: Ghar Le Aao Pahado Wali Hawa
AGENCY
“The new campaign has a little fun with our compulsive habit of moving constantly while on vacation, and uses it to highlight Voltas’ promise of ‘pahadon wali saaf hawa’ ab aap ghar le aao.”
Ritu Sharda
Chief Creative Office, Ogilvy India (North)
CLIENT
“The campaign aims to communicate that the new range of Voltas ACs with HEPA filter technology helps consumers experience the mountain like air, to elevate their comfort, and enhance indoor air quality.”
Deba Ghoshal
Vice-President and Head of Marketing, Voltas Limited
BRAND: Castrol Power1
Campaign: Main Banjara
AGENCY
“We wanted to create something which resonates with the biking community. Hence we thought of creating a user-generated biker’s anthem, which is generated using various sounds of the bike while riding.”
Rohan Hukeri
Executive Vice President, Schbang
CLIENT
“Castrol has consistently delivered innovative products and campaigns, aimed at offering superior biking performance and experiences to motorcyclists. The Castrol POWER1 ULTIMATE bikers’ anthem is a tribute to the adventurous spirit of bikers, and celebrates the freedom that bikers revel in.”
Jaya Jamrani
Vice President, Marketing, Castrol India
BRAND: Veet India
Campaign: #TheBetterWayToWax
AGENCY
“The campaign is built on the insight that today’s women are not only playing many roles, but also excelling in them. Veet is the perfect wellness partner to give them the excellence they live by, while also seamlessly fitting into their busy lives.”
Bobby Pawar
Chairman and Chief Creative Officer, Havas Group India
CLIENT
“We are excited to launch our new campaign #TheBetterWayToWax with Katrina Kaif. This campaign is our way to celebrate women who don’t compromise, and want the best in everything that they do.”
Dilen Gandhi
Regional Marketing Director, South Asia – Health & Nutrition, Reckitt