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BRAND: Volkswagen

Campaign: Hello Goosebumps


“This sedan looks like a dream and drives like one too. ‘Hello Goosebumps’ captures the essence of the Volkswagen Virtus in a simple, visceral campaign that every passionate driver will undoubtedly relate to.”

Pallavi Chakravarti, Creative Head – West, DDB Mudra

“With the launch of the new Volkswagen Virtus, our intention was to showcase the potential of the premium midsize sedan segment. The Virtus boasts of a striking design, exhilarating performance and German-engineered built and safety that has the ability to reignite the segment.”

Abbey Thomas Head of Marketing & PR, Volkswagen Passenger, Cars India

BRAND: Britannia Good Day

Campaign: #GoNuts

“This has been a CGI-intensive film and it was pertinent to get the squirrels, their mannerisms, and movements just right. This was quite challenging but also exciting and a fun campaign to bring to life.”

Sambit Mohanty Creative Head South, McCann

“The brand new Good Day Harmony is packed with 4 different nuts in every cookie. The key task was to communicate this in a distinctive manner for our consumers. The TVC plays on the natural fitment of squirrels and nuts to drive the irresistibility quotient.”

Amit Doshi, Chief Marketing Officer, Britannia Industries Limited

BRAND: PokerBaazi.com

Campaign: You Hold the Cards

“We wanted to treat this campaign as a way to build a personality for the brand which is truly distinct. While the category goes behind the usual areas of winning/making money, we created a space which came from a true-life insight and could make people feel they had a chance.”

Amrish Kondurkar Creative Director, Wieden + Kennedy

“The idea of this campaign is primarily to create awareness around poker as a skill sport which the brand film captures beautifully. This is a big step towards making Poker a household game in India. The campaign shall be promoted across all possible avenues aligned with our target audience.”

Varun Ganjoo, Co-Founder and Marketing Director – Baazi Games

BRAND: Urban Company

Campaign: Roll-on Waxing

“A lot of women continue using their local or ordinary waxing methods despite the impact on skin. Through this film we wanted to point out that the problem is with the baddies in the ordinary wax that’s causing them skin allergies.”

Arshad Shaikh Creative Director, Taproot Dentsu

“By introducing Urban Company Roll-On Wax through this campaign, we are offering women a better waxing experience. Our latest offering is 100% Colophony free and has a temperature-controlled applicator.”

Smit Shukla, VP, Marketing & Growth, Urban Company

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Tags : #Volkswagen #GoNuts #PokerBaazi.com #Urban Company