RAD ADS OF THE WEEK
AGENCY “Catch Salts & Spices is a forward-thinking brand, boasting a diverse array of top-notch offerings. With its new strategic direction, the brand aims to explore the profound relationship that consumers have with food, promising to disrupt the conventional norms within the competitive market.” CLIENT “Our exciting TVC not only reinforces our brand’s core message of ‘Kyunki Khana Sirf Khana Nahi Hota’ but also showcases the exceptional qualities of our Hing product. Our continued partnership with Akshay Kumar and the introduction of Kriti Kharbanda underscores our commitment to excellence and innovation.” AGENCY “Ever called in sick, only to foolishly post a picture of yourself watching the India-Pak match on Instagram? Noobie mistake! Maybe you should get yourself a Snickers bar, after all, you’re not yourself when you’re hungry.” CLIENT “The fun brand proposition of Snickers, ‘You’re not you when you’re hungry’ has been globally loved by consumers. As the spirit of cricket season kicks in, the campaign aims to bring together the exhilaration of cricket fandom with a dose of unexpected comedy.” AGENCY “These days people don’t simply buy into promises made by actors in a beautifully shot ad. For something as serious as professional upskilling that could be life-changing, only real people and their real stories can bring the required conviction for Simplilearn to change the game.” CLIENT “Through this film and in many more to come, our intent is to share real stories of real learners, and what they were able to achieve through Simplilearn’s programmes. We are very excited to let our work speak for itself.” AGENCY “The new campaign reinforces the brand’s commitment to providing high-quality engine oils for all segments of vehicles, including cars, bikes, tractors, and trucks. With its focus on keeping engines clean from the inside, Veedol’s products are an excellent choice for anyone who wants a long-lasting engine and a hassle-free journey.” CLIENT “We feel that the time is right to reinforce Veedol’s standing as one of India’s most respected automotive and industrial lubricant brands of choice for consumers and mechanics alike. This campaign does it beautifully, also weaving in our international standing into the storyline.”
Executive Vice President, Dentsu Creative
Business Head, DS Spiceco
Creative Head, DDB Tribal
Director of Marketing & Customer Marketing, Mars Wrigley India
Lead Integration Director & Business Head, Wondrlab India
Co-founder & Chief Operating Officer, Simplilearn
Chief Creative Officer, Lowe Lintas
Managing Director, Tide Water Oil