SHOWCASE OF THE LATEST AD CAMPAIGNS
Choosing the Naya Note idea was a conscious effort from our side to highlight Xiaomi’s widespread popularity which Indians can relate to in their daily lives. We hope that our campaign can further elevate our consumers’ intimate connection with Xiaomi as a brand.
Vice President, Xiaomi & Managing Director, Xiaomi India
We wanted to bring out a situation that is prevalent universally in all homes - of a father who has no time to pay attention to his own health. We thought the message would be most effective coming from a child. Children these days are so aware, they realise what is good for health and what’s not.
Our customer research and insights studies revealed five key brand drivers from our target audience: Simplicity, Convenience, Assistance, Trust and Security. Our brand campaign, while addressing these pivots head on, showcased them in real life situations which are very relevant and credible to our target audience.
Chief Marketing Officer, Ujjivan SFB
It’s not often that brand custodians instruct the agency to focus on content and not on the brand. It was definitely a very important project for us since it was our first association with Brand Factory. But more than that, it was about celebrating the spirit of Mumbai. We couldn’t have asked for anything better.
Business Director, Circus Elephants
There are many similarities between Mumbai and Brand Factory. Just like cutting chai, Brand Factory is cutting prices 365 days with discounts! We wanted to celebrate many such similarities with a song that imbibed the true spirit of Mumbai, and that’s how #MadeForMumbai came to life through this film.
CMO, Brand Factory