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BY Beryl Menezes

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This campaign embodies everything at the heart of Qatar Airways’ brand values, as well as the pride we share in providing exceptional service to our passengers across the globe. The aim is to inspire and delight the viewer, and open them up to the possibilities that Qatar Airways has to offer. We want people to see the world in a new and exciting way… Like Never Before.

Group Chief Executive, Qatar Airways
Our first set of commercials for Housing.com reflects an emerging theme born out of the growing financial independence and enhanced digital footprint of women – not only are they key decision makers in the home-buying process, they’re also showing the world the new way to choose a house. That’s why we say, “Ghar dhoondna koi inse seekhe”.

Regional President – North and East Lowe Lintas

The last quarter of every financial year is when a lot of unnecessary atyachaar happens in the name of 80C. Our objective has been to simplify personal finance and help people make better choices for wealth creation. In the tax-saving context, the Scripbox Tax Saver Plan does it elegantly, and our partners at Tilt have produced an impactful campaign to communicate it.

VP – Marketing, Scripbox
Haven’t we all got messages that we have forwarded and later realized were fake? The creative idea of the film came from this thinking. While shooting the film, we kept the situations and the execution a tad bit real, so that people could identify with the film, yet find it interesting to watch.

Creative Director, The Womb

As a responsible mutual fund, our objective is to create awareness about responsible investing practices and how one can become a responsible investor. We want our large retail investor fraternity to be alert and disciplined in their approach and not fall prey to unsolicited, fake information and rumours.

VP - Marketing, Axis Asset Management Company

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