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BY Beryl Menezes

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Would you rather choose health without success, or success without health? The answer isn’t that simple. Because when presented with this difficult choice, we realize that no amount of success is worthwhile without the good health needed to enjoy it. With this ‘Game of Choice’, we intend to provoke people into questioning their priorities, encouraging them to choose health as a priority life goal, that is as important as their career aspirations.

Chief Marketing Officer, Aditya Birla Capital
What is especially interesting is how Jeep Compass owns ‘outdoors’ as a space, in a way no other brand does. Our team has done an excellent job of communicating everything the Jeep stands for, into a great film. ‘Go anywhere. Do anything’ is a great start for the campaign.

MD – India & Chief Creative Officer – South Asia, Leo Burnett

In continuation with our Diwali campaign ‘Yeh Diwali SIP wali’, we wanted to keep the SIP momentum going with our recent campaign ‘Make 2019 – A Year of SIP’. We believe that the market will remain volatile in the near term on account of various factors, so our recommendation for investors is to go the systematic investment route. Hence, we have been calling 2019 – A year of SIP.

Head – Marketing, Digital & Customer Experience, ICICI Prudential AMC
After studying the product and the competition, we found that the most powerful impression it had made was the first one – the way it looked, its design! The technological superiority was an added benefit. So that’s why we decided on making its distinct appearance the hero of our strategy.

Executive Vice President, Crescent Communications

We are excited to launch the first ever TVC campaign for Jaquar water heaters featuring a premium look and advanced features. With this TVC, we perfectly capture the brand’s commitment to providing consumers with products that bring together the best of design and technology.

Head- Marketing and Communications, Jaquar Group

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