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SHOWCASE OF THE LATEST AD CAMPAIGNS

BY Beryl Menezes

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This TVC effectively reinforces communication line ‘Kuch Kar Aisa, Duniya Banna Chahe Tere Jaisa’, a philosophy that the brand advocates. True achievers believe that achievement is not just about only achieving self goals, but also about understanding responsibility to bring positive change in the system we live in.

RAJEEV JAIN
VP Marketing, DSL
It was necessary to ramp up the emotional investment involved, for which we found a truth– things that we own aren’t just ‘things’, they are ‘feelings’ that deserve the Colin Care.

ABHISHEK CHASWAL
Executive Creative Director, McCann Delhi


This is a path breaking campaign in our brand journey that is built on customer obsession. #AirtelThanks is our way of rewarding our valued customers with some super benefits that not just add value but also differentiate the whole smartphone experience on our network. Our ambition is to build #AirtelThanks into a world-class platform.

SHASHWAT SHARMA
Chief Marketing Officer, Bharti Airtel
That women take a lot of time to get dressed, put on makeup, and get ready is something we’ve all heard. We thought it’s time we said the unsaid. That the world actually took a lot of time in getting ready for women. #ItsOurTime takes on a stereotype and leaves with a much larger statement, one that needs to be said right now.

VINEET MAHAJAN
Head of Art – India, Contract

The campaign is a bold but positive expression of women who want to be a part of progressive times, through their own progress. Women audiences are important not just for shopping, but their social influence is also extremely important, as is their contribution in building a more whole some workforce.

UMA TALREJA
Customer Care Associate, Chief Marketing & Customer Officer, Shoppers Stop

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